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public relations | social media | marketing | events
community relations | trade shows | strategic planning | fundraising consultancy

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The McRae Agency is a full-service public relations firm specializing in publicity, social media and marketing.  What do we do? We move the needle.

 

A boutique-style firm, we are able to offer the broad experience of a large agency while maintaining the level of service expected from a smaller shop.

We know that building trust and reputation with transparent, authentic and consistent communication is key to client success. We specialize in shaping public perception and building relationships that create ROI for our clients, using data-driven PR and measurement of results.

Bill Gates was quoted as saying "If I was down to my last dollar, I would spend it on public relations." Richard Branson has said "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad."

buzz worthy shout-outs

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We were retained by Red Bull and their advertising agency to help launch the product into the United States. The biggest challenge was that, although Red Bull was very well-known in Europe, no one had heard of it in the U.S. and energy drinks as a category didn’t exist. So, we had to not only introduce a product into the U.S., we had to educate the public on what an energy drink was.

We launched in San Francisco and created a clever campaign where we sent samples of the drink to the press anonymously and introduced it into night clubs throughout the city. The product got great exposure and we rolled out the campaign through the U.S. – Red Bull became a hit and other companies started to follow suite with their own energy drinks. Energy drinks are now a $14.30-billion-dollar industry in the United States (2016 figures).
 

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