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purveyors of fine buzz
602.330.1996
SINCE 1995
FULL SERVICE PR FIRM
The McRae Agency is a “boutique” style firm that is able to offer the broad experience of a large agency while maintaining the level of service expected from a smaller shop.
public relations | social media | marketing | events
community relations | trade shows | strategic planning | fundraising consultancy
PUBLIC RELATIONS
Media Relations | Media Training | Press Releases | Influencers | Crisis Communications |
Publicity | Competitive Analysis | Data-Driven PR |
Measurement and ROI | Thought Leadership
EVENTS
Planning | Production | Promotion | Venue Selection | Turn-Key Event Services | Budgetting | Fundraising Consultation
SOCIAL MEDIA
Paid and Organic Social | Strategy Development | Content Creation | Campaign Management | Analysis | Reporting | Social Listening | Influencers | Community Management
COMMUNITY RELATIONS
Relationships | Key Introductions | Non-Profits | Cause Marketing | Sponsorship Development | Fundraising Consultation
MARKETING
Integrated Campaigns | Branding | Digital | Social Media | Brand Identity, Persona and Positioning | Focus Groups | Advertising Campaigns
TRADE SHOWS
Face-to-Face Marketing| Booth Assistance | Graphics and Signage | Key Introductions |
Media Relations
STRATEGIC PLANNING
Mission, Vision and Aspirations | Core Values | Strengths, Weaknesses, Opportunities, and Threats Evaluation | Objectives, Strategies and Operational Tactics | Measurements and Funding Streams | PR and Marketing Plan Development
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