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purveyors of fine buzz
602.330.1996
Our Team
Who We Are
Meet the Founder
Beth McRae
CEO
Beth McRae oversees The McRae Agency with 30-plus years in the public relations, social media, and marketing industries. She specializes in strategic planning, news media, community and public relations, social media and online relations, and marketing communications in various industries, including retail, franchises, consumer products, and business-to-business industries.
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Beth has secured coverage in news outlets such as Wall Street Journal, Washington Post, CNN, Better Homes & Gardens, USA Today, The Today Show, Consumer Reports, U.S. News & World Report, Los Angeles Times, This Old House, Robb Report, CNET, Parenting Magazine, Popular Mechanics, Self Magazine, MSNBC, Entrepreneur Magazine, HGTV, CNBC, and virtually every conceivable local, regional and national, traditional and online news organization out there.
She has worked with a variety of clients, including Google, Nextel/Sprint, Sunny Delight, Red Bull, CBRE, Piper Jaffray, Z Gallerie, Skanska and Cushman & Wakefield, including franchises such as Massage Envy and The Joint. Beth has received more than 45 awards for her public relations and marketing campaigns, including the Bank of America Enterprise Award and was a pioneer in the early days of social media, leveraging various platforms to benefit clients.
She was recognized in the Business Journal “Who’s Who in Business” special report and has served as a board member for numerous non-profit organizations over the years. Beth is a graduate of LEAD, a leadership-training program, and a member of the Junior League, serving on its Foundation board. She is the chair of the Phoenix Art Museum's Circles Advisory Council and is a graduate of Valley Leadership, a Phoenix-based leadership-training program. She won the Community Megastar Award for excellence in community service. She was named a 2011 Trendsetter for lifetime achievement in civic and charitable contributions and was given the Childsplay "It Takes A Village" award.
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She has served on boards ranging from the Arizona Humane Society and HomeBase Youth Services, to the American Heart Association and American Cancer Society. She is on the Barry and Peggy Goldwater Foundation board. She has previously been appointed to the Governor’s Commission to Prevent Violence Against Women and is a founder of Las Palomas, a women’s group that has raised over $1 million for women's and children's charities. She is a graduate of the FBI Phoenix Citizens Academy and serves on its board. She has chaired numerous nonprofit events, such as Phoenix Heart Ball, Phoenix Symphony Ball, Moondance at the Heard, American Cancer Society Gala, Trends Gala, TGen's Runway for Research, and Arizona Costume Institute's Holiday Luncheon, to name a few. She is the co-founder of the hugely successful Compassion With Fashion Luncheon, benefitting the Arizona Humane Society.
Beth earned a Bachelor of Science in journalism, with an emphasis in public relations and advertising, and a Bachelor of Arts degree in marketing from Texas Christian University where she was a member of Kappa Kappa Gamma and Delta Sigma Pi. She also received a master's degree in business administration.
Natalie Wilson
PR Account Manager
Natalie Wilson is a public relations professional who specializes in transforming complex subjects into clear and compelling narratives. She is currently a PR account manager at The McRae Agency, where she leads media strategy, messaging, and campaign execution across lifestyle, nonprofit, consumer, and commercial accounts.
With a hybrid background in B2B and B2C, she has led PR strategy across construction technology, mobility, design, entertainment, and lifestyle, translating technical concepts and creative ideas into headlines. Natalie has driven results for global brands, including John Deere and INFINITI, and has supported entertainment and consumer initiatives for companies such as Apple TV+ and Disney, earning top-tier coverage and strong client feedback.
She has built media momentum from the ground up by shaping messaging, developing editorial strategy, and securing earned placements across business, trade, and mainstream consumer press. Whether launching a product reveal, supporting a design-forward experience, or managing long-term media planning, she brings technical fluency, cultural instinct, and an editorial lens to her work.
Earlier in her career, Natalie worked in entertainment PR, supporting red carpets, press days, and launch campaigns across film, streaming, and television. Across roles, she has partnered closely with internal stakeholders, led junior team members, and worked directly with social and creative groups to maintain a unified brand voice.
Natalie earned a bachelor’s degree in journalism with an emphasis in public relations from San Diego State University. Outside of work, she enjoys working out, going to the beach, traveling, and playing guitar and singing.
Alecia Westmorland
PR Associate
Holding a bachelor’s degree in journalism from the University of Missouri, Alecia Westmorland hails from over 20 years of award-winning experience as a reporter and public relations professional.
In addition to working as a daily newspaper reporter and penning freelance articles, she has provided top-quality media relations services for clients across the country, spanning a wide variety of industries.
Jessica Carpenter
Account Coordinator
Jessica Carpenter works as an Account Coordinator at The McRae Agency, where she supports client accounts through social media management, content creation, pitching news stories, designing newsletters, and providing media training. Her goal is to support clients the best way possible and ensure they are confident, comfortable, and able to successfully share their story.
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Prior to joining the Agency, Jessica has worked in several digital marketing and communication roles, including at AllSides Media, Arizona State University’s School of Human Evolution and Social Change, and the nonprofit BridgeUSA. In these roles, she created digital marketing and communication strategies, wrote news articles, led awareness campaigns, and created long-lasting impact. Jessica's hands-on experience across media, higher education, and nonprofit sectors equipped her with a strategic mindset and the ability to support clients with clarity, credibility, and purpose.
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Jessica earned degrees in Journalism & Mass Communication and Political Science from Arizona State University, bringing a strong foundation in storytelling, media literacy, and public affairs to her work.
Brynlee Huff
PR Associate Intern
Brynlee is an emerging public relations professional who joined The McRae Agency as an intern after graduating in 2025 and has since grown into a valued team member. She continues to develop her expertise in public relations and communication strategy while collaborating with an accomplished, all-women team.
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She specializes in social media strategy and has a proven track record of driving engagement and growth. As the social media specialist for the Roanoke Star Cycling youth mountain bike race program, Brynlee helped double team participation in a single season while also increasing volunteer involvement.
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Brynlee has also supported nonprofit organizations, including Provo Youth Mentoring, where she worked with a team to boost volunteer recruitment. Her efforts focused on increasing awareness across multiple channels and streamlining the volunteer sign-up process to improve accessibility and impact.
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She earned her bachelor’s degree in public relations and mass communication strategy from Brigham Young University. Brynlee’s long-term goal is to continue gaining hands-on industry experience before returning to academia to pursue a career as a communications professor.
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Outside of work, Brynlee recently welcomed a baby boy with her husband and enjoys spending time with her little family of three. In her free time, she loves playing and coaching tennis, cooking, working out, and watching romantic comedies.
