Three Ways to Improve Your Clients’ GEO

It’s no secret that generative platforms are becoming a primary way consumers search for information. From quick questions to local recommendations, AI-powered search engines are rapidly climbing the list of tools audiences rely on most. As a result, brands now need to do more than rank on traditional search engines — they must also be relevant and authoritative enough to be referenced by generative platforms.

As digital behavior evolves, so must optimization strategies. Here are three effective ways to improve your clients’ GEO and strengthen their visibility across generative search results.

Optimize Keywords & Search Intent

Across all platforms, prioritizing keywords and phrases that align with your client’s audience search intent is essential. Understanding how audiences phrase questions, seek recommendations, and search for solutions allows brands to position themselves more strategically.

Maintaining consistent, intent-driven language across websites, blogs, FAQs, and profiles helps establish your client as a relevant and trusted answer, increasing the likelihood of being surfaced by generative engines.

Strengthen Digital Clarity Across Platforms

No matter where a brand appears, information should be clear, concise, and consistent. Digital clarity ensures that audiences — and AI platforms — can easily understand who your client is, what they offer, and why they matter.

Accurate Google profiles, optimized websites, structured FAQs, and up-to-date directories all reinforce credibility. When information aligns across platforms, generative engines are more likely to reference and recommend your brand for relevant queries.

Build Authority Through Trust & Media Presence

Search engines and AI platforms prioritize brands that demonstrate trust and authority. Media coverage, backlinks, reviews, and consistent third-party mentions all signal credibility.

A strong PR strategy plays a critical role in earning these signals. By securing press, thought leadership, and reputable mentions, brands improve their visibility, reputation, and likelihood of being referenced in generative search results.

If you or your clients haven’t begun leveraging GEO, you may be missing out on valuable leads, sales, and long-term growth. Navigating generative optimization doesn’t have to be overwhelming. The McRae Agency offers strategic support across public relations, digital visibility, and GEO to help brands stay ahead. Contact us at beth@mcraeagency.com.