• McRae Agency Blog Team

Your Business is Newsworthy, Let’s Grow It!

A Guide to Crafting the Perfect Press Release

Getting the word out about your business through different media channels is a great way to reach your desired audience and grow your business. To effectively carry out a piece of news to local (or national) journalists, there is a standard format that should be followed to craft a relevant, well-written piece that will gladly be carried out by the press. This format is called a press release (also known as a news release).

But before we get into the basics of writing a press release, some of you may be asking yourself, “Why would I still send out a press release in 2020?”

So...Here are the top reasons why you still need to write and distribute and press releases.

  1. You will get more attention and awareness.

  2. It will help build relationships.

  3. It will improve your search engine optimization (SEO).

  4. You will get to manage your story and image.

Next, let’s understand when you need to send out a press release. One of our most asked questions is, “Is this newsworthy?”

So…Here are some quick questions you can ask yourself when deciding if your news is newsworthy.

  1. Is this new or urgent news?

  2. Is someone going to be impacted by this information?

  3. Is this a new event or are there elements in the event that stimulate emotion and curiosity?

  4. Does it offer scientific knowledge or innovations?

  5. Are there famous, or locally well-known names involved?

The next step in learning how to write a press release is understanding the press release format and must-haves. Here is what a typical press release looks like.

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