Three Major Advantages of Human-Driven PR Over AI

No doubt, AI offers useful benefits for the working world. For many industries, it serves as an effective tool for compiling and analyzing information, editing documents, and crunching numbers.

But AI also has limitations. In many fields, AI simply can’t replace the human touch—especially with public relations.

Celebrating 30 years of delivering successful, high-impact campaigns, The McRae Agency serves as a testament to the superlative reach of an experienced and motivated team.

Read here why human-driven PR still delivers the most effective results.

1. Humans draw from lived experience

Representing a brand requires an in-depth understanding of its goals, mission, and impact. AI can compile a condensed summary of an organization’s achievements and services. But a human team’s offerings can deliver far more value, providing fresh, original insights after touring a company’s facilities in person, meeting a nonprofit’s volunteers, and personally testing a company’s products or services.

For example, The McRae Agency devises impactful media outreach strategies for nonprofit clients like Lexie’s Voice and The Worker based on attending their events, visiting their facilities, and meeting individuals who benefit from their efforts. 

The pitches based on these experiences generate numerous interview opportunities as a result of the transformative experiences the agency team observed firsthand.

2. AI content creation is limited

Direct an AI application to craft a blog about a topic, and it will. But be wary of the content. This information will be comprised purely of information already existing on the internet, which means:

• Facts could be incorrect.

• The content could raise plagiarism issues if it borrows from or duplicates other published content.

• It will lack captivating nuance and creativity that only a human can provide, which won’t attract readership.

The McRae Agency regularly fashions guest articles and blogs for clients, including Solatube International and Kingspan Light and Air. The agency team ensures that these pieces feature new, relevant information and richly detailed analysis, both to engage a strong readership and provide useful takeaways.

3. Humans can leverage personal connections

Most public relations services are predicated upon authentic relationships. Many opportunities arise from public relations professionals conducting constructive, meaningful interactions that AI can’t replicate.

This includes:

• Meeting and working with reporters, forging a trust that translates to more interview opportunities.

• Attending key industry events to connect with prominent stakeholders.

• Networking with community members to garner donations and additional support.

The McRae Agency team takes pride in fostering long-lasting relationships with reporters, especially those specializing in clients’ fields. They provide a wide range of outreach on clients’ behalf, including helping secure donations for nonprofit clients. The McRae Agency founder, Beth McRae, further maintains a positive, fruitful connection with influential industry and community leaders by regularly attending high-profile events, seminars, and conferences.

These significant advantages underscore the inherent value of working with a human public relations team that will care about and support a brand as no AI ever could. 

To learn more about the public relations professionals and services at The McRae Agency, please reach out to 480-990-0282 or beth@mcraeagency.com.