Five Ways to Leverage Social Media to Get More (and Younger) Clients

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1. STOP BEING A ROBOT/ BUILD A RELATIONSHIP. -- RESPOND QUICKLY TO INQUIRIES.

• According to research by NM Incite, 71% of consumers who receive positive social care are likely to recommend the brand to others.

• Relationship marketing = Brand loyalty

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2. RUN SOCIAL MEDIA CONTESTS.

• Competitions are a great way to increase your social media following and generate leads for your business.

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3. BECOME A KNOWN ENTITY USING SOCIAL MEDIA GROUPS.

• People want to buy from those whom they know and trust and one way to do so is to create/join Facebook and LinkedIn groups.

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4. BECOME KNOWN FOR BEING A WELLSPRING OF NO-STRINGS-ATTACHED INFORMATION.

• Understand what your audience enjoys and be picky about what you share.

• Posts should be relevant to your audience, helpful and entertaining

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5. DON’T FORGET ABOUT VIDEO!

• Users love them, and they help you tell your story quickly.

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Helpful Articles:

8 Best Practices for Social Posts That Get Noticed [Infographic]

http://www.socialmediatoday.com/marketing/8-best-practices-social-posts-get-noticed-infographic

This article does a great job at braking down social media demographics

http://www.socialmediatoday.com/marketing/4-fundamental-tips-help-maximize-your-social-media-marketing-process