5 Signs Your Brand Is Ready for PR (And What to Do First)

McRae Agency Blog Team
12 minutes ago
2 min read

PR is essential for establishing your brand’s presence and credibility in today’s competitive landscape. Whether you’ve been managing it internally or you’re finding it harder to gain traction, here are the signs your brand is ready to partner with a PR agency.

Your brand’s media coverage has declined

Your team is producing great work, but the media isn’t noticing. Press is one of the strongest pathways to brand awareness. Without it, your growth stalls. Take this as a signal to shift from a reactive to a proactive PR team. (Psst… that’s what we’re here for!)

Your online presence is lacking

If potential clients search for your brand and find outdated visuals, inconsistent messaging, or minimal content, it instantly weakens your credibility. PR helps identify what resonates with your audience and elevates your digital footprint to match your real-world impact and success.

You’re not reaching your target audience or clients

Even with marketing efforts, your message may not be landing. That could be due to inconsistent storytelling, unclear messaging, or content that doesn’t speak to your audience’s or clients’ needs. A skilled PR team refines your narrative and elevates your visibility so the right people pay attention.

Your competitors are ahead of the game

It’s important to keep an eye on the industry, especially when competitors are showing up in media placements, interviews, events, or features. PR ensures you’re not losing ground or missing valuable opportunities to lead the conversation.

No one knows about your success

New press features, client victories, awards, partnerships – these deserve more than a single social post. A strategic PR team amplifies your momentum, planning & positioning your brand as active, credible, and growing.