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4 secrets to standing out on LinkedIn
By Samantha Collier | November 5, 2013
What separates the great LinkedIn profiles from the average ones is how people use all of the various features on LinkedIn. Of course, it’s also important to have a fully optimized profile.
But it’s not good enough to just fill out your profile anymore. You must do that pesky act we all talk about so often—engage.
The LinkedIn blog recently published an article about four ways to stand out on LinkedIn. Here’s the distilled version:
1. Status updates
LinkedIn users who share content with their LinkedIn networks at least once per week are nearly 10 times more likely to be contacted by a recruiter for new opportunities. News feeds are prominently displayed on home pages due to the recent LinkedIn upgrades. Take advantage of this by sharing articles, blog posts, third-party content, newsletters, etc. Remember, quality is key. And don’t over post either.
2. Schedule, schedule, schedule
Many professionals (including the attorneys with whom I work) don’t think they have the time to be active on LinkedIn. Because LinkedIn has a variety of smartphone and iPad apps, this can’t be your excuse anymore.
Create a schedule and stick to it. Remember, you have to repeat a new action a hundred times to create a new habit. Post updates to LinkedIn on the train to work in the morning, or when you have your morning coffee. When you do it is up to you but you need to stick with it.
3. Upgrade your profile picture
The LinkedIn blog said it best: People always dress for the job they want.
People with photos on LinkedIn are seven times more likely to have their profiles viewed. This is a no-brainer in my books. It makes me uncharacteristically angry when I find a profile without a picture.
Take this a step further by making sure your picture is up-to-date and engaging. There’s almost no excuse to not have a picture. Many professionals are prominently displayed in website bios. Take this picture and add it to LinkedIn. Or invest a few dollars and have a professional picture taken. It’s worth every penny.
4. Don’t be a Debbie Downer
We all know this personality type from Facebook, the people who complain about relationships, bad weather, and anything negative that has crossed their paths. Your LinkedIn network doesn’t care, save it for Facebook.
Keep it professional and update on LinkedIn. Jot down your top 10 dream companies on LinkedIn and follow them. Follow your own company, too. Share unique content your network will benefit from. Whatever you do, don’t be a Debbie Downer.
LinkedIn has more than 175 million members and a new member joins approximately every two seconds. Make sure you stand out from the crowd by sharing status updates, scheduling LinkedIn into your calendar, upgrading your profile picture, and by not being a Debbie Downer. It’s easy to stand out from the crowd on LinkedIn if you take advantage of all the features that are available to you.
79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day
By Allison Stadd on April 2, 2013 12:00 PM
Quick: what’s the first thing you do when you wake up?
Yawn? Hit the snooze button? Go to the bathroom? Brush your teeth?
If you’re like 80% of 18-44-year-olds, the answer is “check my smartphone.”
A new IDC Research report, conducted online with data from 7,446 Android and iPhone users ages 18 to 44 during a week in March, reveals some eye-opening mobile social media intel.
Facebook sponsored the report, so our sister site AllFacebook.com has the story from that angle, if you’re interested.
But here’s the lowdown from a less Facebook-specific perspective:
49% of the entire U.S. population uses a smartphone. By 2017, the percent of smartphone users is expected to reach 68%.
Four out of five smartphone users check their phones within the first 15 minutes of waking up. 80% of those say it’s the first thing they do in the morning.
79% of smartphone users have their phone on or near them for all but two hours of their waking day; 63% keep it with them for all but one hour. A full quarter of respondents couldn’t recall a single time of the day when their phone wasn’t in the same room as them.
Friday through Sunday, smartphone users spend 163 minutes communicating and using social media on their phones. Monday through Thursday, they spend 87 minutes.
So weekends are more social than ever, probably because social media is just that – social, connecting people in person and from afar online. And as Shea shared recently, another study showed that smartphone owners are considerably more social than their desktop counterparts.
The average number of social/communication apps that smartphone users have on their phones is 7.4.
The most common sentiment regarding smartphone is one of “connectedness,” far surpassing “overwhelmed,” “stressed out,” “burdened/anxious,” or “lonely.”
That connectedness engendered by smartphone use is followed closely by excitement, curiosity, and productivity.
Basically, smartphones have become pocketable personal computers rather than cell phones. And no matter the social networking you’re doing, chances are you’re doing it more deeply and often if you’re doing it on the go.
Journalists identify the worst PR jargon
By Gini Dietrich | Posted: January 17, 2013
In little time, terms such as “at the end of the day,” “with all due respect,” “frankly,” and “win win” became the top culprits.
In fact, we filled up that whiteboard and added big sheets of poster paper on either side to keep the game going.
MBAs and wannabe executives were often the ones uttering these mind-numbing words, but they’re not the only professionals who speak this language.
According to a report by twelve thirty eight, PR professionals are the worst at using buzzwords that have no real meaning. Each year, the firm surveys 500 journalists to find out which buzzwords, jargon, and terms PR pros use when working with them.
The survey taps British reporters and editors from media outlets such as the BBC, The Telegraph, the Financial Times, the Daily Mail, and more.
The results of the survey revealed what twelve thirty eight calls the “hipsterization” of PR terminology, exemplified by the rise of words such as “awesome” and “super excited.” I have a journalist friend who shares this feeling; she’s fed up with “amazing” (which, of course, makes me use it every other word when I email her).
Journalists in the U.K. also bemoaned the influx of American terminology, including “circle back” or “reach out.”
Twelve thirty eight compiled this list of the top 20 buzzwords identified in the survey. The words and phrases in parenthesis are an attempt to define the meaning.
1. Issues (problems)
2. Dynamic (likely not to be)
3. Paradigm (a “silk purse” word)
4. Elite (you wouldn’t normally get to attend)
5. Hotly anticipated (never heard of it)
6. End-user (customer)
7. Influencer (a person who probably doesn’t have influence)
8. Evangelist (a tendency to tweet with loads of hashtags)
9. Deliverables (tasks)
10. Icon/iconic (use before 01.01.01 or never)
11. Rocketed (made modest progress)
12. “An astonishing x per cent” (it rarely is astonishing)
13. Marquee event/marquee client (probably “very local”)
14. Going forward (in the future)
15. Ongoing (a bit behind schedule)
16. Optimized (changed by consultants then changed back)
17. Horizontal, vertical, etc. (two words in lieu of a strategy)
18. Phygital (easy to press or swipe, we guess)
19. SoLoMo (no idea)
20. Well-positioned (hopeful but a bit scared)
And one of my very favorites: I loathe it when a business is described as “providing solutions.” We see this time and again and it tells us nothing.