Great Tips!

7 top tips for successful infographics

By Matt Carrington

Infographics are all around us.

Although they have come under some scrutiny in recent years, done well they are an extremely useful way of presenting data in a cohesive way that allows you to easily compare and contrast key findings. With good creative work, they can also be a really attractive piece of marketing communication.

When pulling your data together for an infographic, you must focus on a topic that is engaging to your target audience. However, once you have all the data, have created a beautiful image, and have it all set to go, you’ll want to maximize its effectiveness, so here are our top seven tips for doing just that:

Size matters

Always provide a high-resolution version of your image. If press or bloggers want to share it, they’ll need it in high resolution, so don’t limit your options before you start.

It’s also a good idea to build a smaller version of the infographic, or an “infogram,” which will appear as a small, attractive image when shared on Facebook and Twitter. Typically an infogram is a concise part of an infographic that can be viewed as standalone content.

Though not essential, this will make outreach a lot more successful, as you can offer bloggers an infographic to host on their site and an infogram to share online. The infographic must look great, but you should make sure it is also the right size for your website.

What’s in a name?

Get your title right. The page should have a catchy title and an introductory paragraph, as well as a few more paragraphs outlining the highlights. If posting into a blog, make sure you have a catchy post title that can be easily shared on external sites and by bloggers who may want to reference your work.

Brand it

Don’t go overboard with the branding; less will usually be more during the outreach process. Bloggers will appreciate being affiliated with an established brand, but they know their worth and won’t feel comfortable providing free advertising for you. Make a judgment call that makes sense for your audience.

Break it down

Breaking down the infographic into sections can help make data easier to digest. If you take this approach, you should still provide the full infographic at the bottom of the page so that users can still view your creation in all its glory. A great example of this can be seen here.

Offer your insights

Don’t leave your infographic as a standalone piece of communication. It’s the perfect opportunity for you to showcase data-led insights.

The infographic is also more likely to be shared and linked to if it offers real value to people. Adding extra tips/stats/data could turn the onsite page into a resource that would be easier to pitch to bloggers and journalists. The bonus info also will encourage people to share it.

What’s more, providing insights to back up your statistics will increase the topical relevance of the page, enhancing the chance your content will rank well in searches.

Reference

Enhance its credibility by referencing all the great data sources you’ve used to compile your infographic. Make sure you use clickable URLs so that blogs/sites can actually find all the information in case they want to add something when publishing the infographic. This includes referencing research that you may have completed in-house as well. These should be placed at the bottom of the page.

Build it, and they will come?

Finally, you must consider the visibility of your infographic; after all that hard work, you’ll want to tell everyone about it. Make sure you share it across your social networks, as well as engaging with your influencers to share it through their sites.

The content will generate SEO value for your brand, so ensure that appropriate links are included.

http://www.prdaily.com/Main/Articles/16262.aspx

5 PR and social media trends for 2014

By Jessica Lawlor | Posted: November 26, 2013

 

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Want a glimpse into the future of what’s hot in PR, marketing, and social media for 2014? I’ll let you in on a little secret: The future is already here, and brands must get on board now.

In the past few weeks, I’ve had the privilege of attending two fantastic conferences that left me feeling inspired, engaged, and ready to take action. First, I attended the Public Relations Society of America International Conference in Philadelphia. Then I traveled to Huntsville, Ala., for the Social Media Tourism Symposium (#SoMeT13US).

At these conferences, I heard from big-name speakers including Brian Solis, Jay Baer, and Mack Collier, along with PR and social media professionals down in the trenches at agencies and tourism offices.

A few major themes emerged from both conferences. Here’s what you must know about the top five PR and social media trends for 2014:

1. Let your brand’s superfans help do your marketing/selling for you. Who better to promote your product/service/destination than the people who are already head over heels in love with it? A brand’s superfans — the people who talk about them online, advocate for their products, and spread the word however they can — are a powerful marketing and selling tool.

As Mack Collier, the founder of #BlogChat and author of “Think Like A Rockstar,” said in his Social Media Tourism Symposium keynote, “You’re marketing to the wrong people…the real money is in connecting with your biggest fans. Your fans will go out and acquire new customers for you.”

Collier encouraged the brands at the conference to love those fans right back. Connecting with your superfans, giving them the tools to best help you, and treating them like gold go a long way.

There are a few brands I am completely loyal to that I write about often on my blog. (Dunkin’ Donuts, Temple University, and FatCow immediately come to mind.) I genuinely love all three of these brands and am happy to spread the word about them on my blog and social media accounts because I love their products, am a fan of their online and offline strategy, and appreciate the ways they connect with me as a consumer.

2. Give up control of your brand. Mack Collier went on to explain that brands must give up control to get control. Kind of scary, right? As communication professionals, our job is to protect the brands we represent, so the idea of giving up control can make a marketer feel a little uneasy.

It’s an important concept and one we must accept and embrace if we want our brands and companies to succeed. A trending topic at both conferences was the idea that your fans and community own your brand just as much as you do.

Fans now have the ability to create their own content (videos, tweets, posts, etc.) about your brand. The key here is to really take a hard look at your strategy for working with your brand’s superfans (see point No. 1 above). If you create content geared specifically toward those fans (key word: fans, not customers) and give them the tools to promote you, they will do it in a way that reflects on your brand positively. Remember, it’s all about trust and giving up a little bit of control.

Coincidentally, Mack wrote a post about this very topic after attending the Social Media Tourism Symposium, so head over to his blog to learn more about this idea.

3. Think about content more strategically, and plan for the long term. After attending a session on how content is developed, curated, and promoted at #SoMeT13US, I was inspired by two tourism organizations that have an incredible content strategy. Presenters from Travel Oregonand Miles, on behalf of the Louisiana Office of Tourism, showcased their incredibly organized content calendars, all the way from big themes for the year down to the nitty-gritty daily Facebook posts and tweets.

What I took away from this session was the idea that in order to make the most impact, we must be more strategic and think ahead for the long term. We must have a content plan. But more than having a plan for what content we want our brand to share, we must have a plan for which platforms the content will be posted and shared on. One of the presenters, Theresa Overby, shared her smart “rule of three”: If you create a piece of content, you must use it on at least three different platforms/channels.

In terms of how to create all that content especially if your team is not big enough to be churn out tons of original content on a daily basis? The presenters suggested finding a balance between original and curated content. Again, we go back to No. 1 and No. 2 above about using those superfans or brand ambassadors and allowing them to create content for your brand.

4. We have to be smarter about using data. There’s a running joke among PR pros that we got into communication because we’re bad at math. In general, many of us are fonder of words than of numbers — but that’s changing.

A major theme at the PRSA Conference this year was that as PR pros, we must learn to love numbers and understand how and why using data can be an extremely powerful tool. As my friend, author of The Future Buzz and Googler Adam Singer said during the session, “Data is sexy…because data equals more money.”

Numbers can help tell a story when working with the media, and numbers can justify a larger budget and more staff/resources at an organization. Instead of shying away from analytics, statistics, and numbers, we must insert ourselves into those conversations and gain access to the tools to help us better understand the data driving the success of our organizations.

5. Just be useful. This tip is simple and timeless. In boosting our brands, we must just be useful to our customers and fans.

Jay Baer delivered the opening keynote at #SoMeT13US and explained the concept behind his book YoutilityHe said, “Youtility is marketing so useful, people would pay for it.” He gave an awesome example of Youtility by showing us his Facebook newsfeed.

As he scrolled, he showed the audience a message from a company, followed by a status update from a friend, followed by another company, then an update from his wife, another friend, and another company. His point here was that everything is blended now. Messages from brands we love are mixed in with messages from our family and friends.

If you’re useful and provide information that your customers are looking for, they will respect you and, ideally, purchase from you. He urged marketers to use their online tools to provide utility first and to promote themselves second.

 

http://www.prdaily.com/Main/Articles/15667.aspx#

20 captivating marketing statistics that will drive 2014

By Kevin Allen | Posted: November 12, 2013

Because 2013 is winding down, we can start to look forward to the trends that will drive 2014.

Kudos to WebDAM for leading the look-aheads with its new infographic that looks toward next year. Here are a few prognosticative highlights:

  • 78 percent of CMOs think custom content is the future of marketing
  • Social marketing budgets will double over the next five years
  • A third of traffic from Google’s organic search results go to the first item listed

Check out the full infographic below:

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http://www.prdaily.com/Main/Articles/15564.aspx#

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10 things you should never share on social media

By Kevin Magee | Posted: November 12, 2013

Social media is all about transparency. It’s about sharing and being your authentic self. Uh-huh.Well, there are some things you should probably keep to yourself.

Here are 10 of them:

1. Your phone number.

There are creepy, disturbed people on the Internet with ill intentions and bad manners. They are called telemarketers. Don’t feed them—especially after midnight. It’s sort of like “Gremlins.”

2. Pictures of your credit card.

Yes, people actually do this. I know you’re proud of your new VISA card branded with the Toronto Maple Leafs logo, but showing it off on Instagram is like asking for identity theft.

3. Pictures of any bodily function.

I know where you think I’m going with this, but I’m not. I’m talking about potty training. This is one instance where “take a picture or it didn’t happen” doesn’t apply.

4. This video:

http://www.youtube.com/watch?v=dQw4w9WgXcQ

5. An invitation for someone to rob you.

Letting the one-sixth of the human population that is on Facebook know you’re in Mexico this week while that brand new 60-inch TV you posted about last week is home alone is an invitation for someone to rob you.

6. Vague posts.

“Wondering why …”

Me too. Unfollow.

7. Your password.

This should be at the top of the no-brainer pile. If your password is the name of your cat who has a Facebook account with 1,632 friends, you either need to change your password or the name of your cat.

8. Anything that happened in Vegas.

This is a rule for a reason.

9. Your Klout score, or any other social media statistic.

If you post your Klout score, you’re clearly over compensating for something.

This leads to the final thing you should never share on social media:

10. A naked photo.

If you’re an A-list celebrity taking nude pictures of yourself with your iPhone for your PR firm to leak to the media, that’s fine. Otherwise, not cool.

http://www.prdaily.com/Main/Articles/15522.aspx

Not a bad way to start a Friday…Starbucks and a webinar with Guy Kawasaki!

 

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#68 Write brief tip sheets related to your expertise and use them in your email blasts, your blog, Tweets, etc. You can have them available as free PDF downloads on your site or, if you have a book to sell, give one away as bonus with purchase or as an incentive for signing up for your eNewsletter. Here is an example of one of our tip sheets:

Tips on How to Write a News Release

  • Use the inverted pyramid style: most important facts first
  • Make sure it’s newsworthy, not fluff
  • Write as though you were a journalist (be informative, to the point, avoid flowery language.) Read the local papers and try to emulate journalists’ style of writing.
  • Use a strong lead (opening paragraph)
  • Think of the target audience
  • Use a strong headline (one that makes the reporter want to read on)
  • Double check the details (never give the media information you’re not certain about)
  • Be interesting! Make sure your story is unique and notable. If it’s not, don’t send it!
  • Be sure to include the four basic elements: Who? What? Where? When?
  • Include your contact info (name, phone number, email, etc.)
  • Include the current date
  • Use your company letterhead or logo on top
  • Include a quote from you or client spokesperson (if appropriate)
  • Use research- it plays well with news media
  • Include other experts; they add credibility
  • Include appropriate visuals
  • Label any photos and CDs
  • Proof and triple proof it before you send it out!

Coffee Drinking Statistics

Statistic Verification
Source: Live Sciene, Coffee 4 Dummies, Coffee Research
Date Verified: 5.6.2013
Coffee is a brewed beverage with a strong flavor prepared from the roasted seeds of the coffea plant. The beans are found in coffee “cherries”, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia, South Asia and Africa. Green (unroasted) coffee is one of the most traded agricultural commodities in the world. Coffee is slightly acidic and can have a stimulating effect on humans due to its caffeine content. It is one of the most-consumed beverages in the world. Many studies have examined the health effects of coffee, and whether the overall effects of coffee consumption are positive or negative has been widely disputed.

 

Coffee Drinking Statistics
Total percentage of Americans over the age of 18 that drink coffee everyday 54%
Average size of coffee cup 9 ounces
Average price of an espresso-based drink $2.45
Average price for cup of brewed coffee $1.38
Total percentage of coffee drinkers who prefer their coffee black 35%
Total percentage of coffee consumption that takes place during breakfast hours 65%
Total amount of money spent by importing coffee to U.S. each year $4 billion
Total percentage of coffee Brazil produces of entire worlds output 30%
Total amount of cups of coffee (9 ounces) a coffee drinker consumes daily 3.1
Total average of money spent on coffee each year by coffee drinker $164.71
Total number of U.S. daily coffee drinkers 100 million
Total number of U.S. daily coffee drinkers who drink specialty beverages (lattes, cappuccinos, mochas, etc.) 30 million
Total percentage of coffee drinkers who drink 13 or more cups of coffee each week 24%
Total percentage of coffee drinkers who go to premium places (Starbucks, Coffeebean, etc.) when they get coffee out 34%
Total percentage of people who go to lower-price outlets (Mcdonalds, Dunkin Donuts, etc.) when out 29%
Total percentage of coffee consumed between meals 30%
Total percentage of coffee drinkers who add cream and/or sugar 65%
Total amount of U.S. coffee drinkers who claim to need a cup of coffee to start their day 60%
Total percentage of coffee drinkers who say coffee makes them feel more like their self 54%
Total percentage of coffee drinkers who have a a cup within the first hour of waking up 68%
Total amount of yearly money spent on specialty coffee in the U.S. 18 billion

Introducing the 2013 Annual Phoenician Awards debuting on October 2nd at the Arizona Historical Society Museum. This magical event will benefit the Banner Health Foundation/ Cardon Children’s Medical Center. Don’t miss your chance to be a part of this amazing event! Check out more info on our blog!  http://bit.ly/14gjXWo

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http://www.pinterest.com/pin/67483694389320921/

The McRae Agency’s Jessica Pate featured in the July issue of Arizona Foothills Magazine for tweeting for Arizona nonprofits, Ivy Foundation and T.W. Lewis Foundation!

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79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day

By Allison Stadd on April 2, 2013 12:00 PM

Quick: what’s the first thing you do when you wake up?

Yawn? Hit the snooze button? Go to the bathroom? Brush your teeth?

If you’re like 80% of 18-44-year-olds, the answer is “check my smartphone.”

A new IDC Research report, conducted online with data from 7,446 Android and iPhone users ages 18 to 44 during a week in March, reveals some eye-opening mobile social media intel.

Facebook sponsored the report, so our sister site AllFacebook.com has the story from that angle, if you’re interested.

But here’s the lowdown from a less Facebook-specific perspective:

49% of the entire U.S. population uses a smartphone. By 2017, the percent of smartphone users is expected to reach 68%.

Four out of five smartphone users check their phones within the first 15 minutes of waking up. 80% of those say it’s the first thing they do in the morning.

79% of smartphone users have their phone on or near them for all but two hours of their waking day; 63% keep it with them for all but one hour. A full quarter of respondents couldn’t recall a single time of the day when their phone wasn’t in the same room as them.

Friday through Sunday, smartphone users spend 163 minutes communicating and using social media on their phones. Monday through Thursday, they spend 87 minutes.

So weekends are more social than ever, probably because social media is just that – social, connecting people in person and from afar online. And as Shea shared recently, another study showed that smartphone owners are considerably more social than their desktop counterparts.

The average number of social/communication apps that smartphone users have on their phones is 7.4.

The most common sentiment regarding smartphone is one of “connectedness,” far surpassing “overwhelmed,” “stressed out,” “burdened/anxious,” or “lonely.”

That connectedness engendered by smartphone use is followed closely by excitement, curiosity, and productivity.

Basically, smartphones have become pocketable personal computers rather than cell phones. And no matter the social networking you’re doing, chances are you’re doing it more deeply and often if you’re doing it on the go.

 

http://www.mediabistro.com/alltwitter/smartphones_b39001

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7 traits of a solid PR professional

By Scott Signore | Posted: April 30, 2013

 

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Having been around the block a few times, I have a good understanding of the traits of a successful PR professional. At a minimum, these are the traits we seek when filling key positions at our firm. In my humble opinion, PR people need to be…

1. Business-minded 

What’s the end goal? That’s what PR people need to consider more often than they do typically. The PR activities we execute daily put a company on the map or contribute to a larger initiative designed to help it do more business. While vague, that’s appropriately described. Before acting, a PR person needs to determine how the desired result contributes to the bigger picture of business success.

2. Flexible 

I can’t think of a career that requires as much flexibility as public relations and social media. Plans, particularly those of clients, change with nutty regularity. The successful PR pro needs to adapt and, throughout any transition, help clients achieve communications and business success no matter the direction.

Social media channels present the very obvious need to be nimble: One Facebook post can change the tone of a day. In addition to being reactive and responsive, PR pros need to have the ability to deal with whatever comes their way in a professional manner.

3. Strong writers 

To be great at PR, one needs to have writing skills. While content development has taken on a more expansive meaning of late, the foundation of the PR agency job is still in keystrokes. The ability to articulate, think creatively, and maintain a positive personality are all obvious characteristics for any profession, but in PR above average writing skills are imperative, with colleagues and clients demanding everything from compelling blog posts to finely-crafted press releases and everything in between.

4. Sponges (early in their careers, at least) 

Becoming a well rounded, consistently reliable and savvy PR person takes work. The ramp-up to achieving such a standard varies greatly depending on the individual, but no entry-level professional punches into a new job and immediately begins counseling the world’s biggest brands on high-profile communications issues.

Most newbies make an impact, but there’s a difference between that impact and the decision making of other more senior staff members. There’s so much to learn in PR on a daily basis, and that’s one of the reasons I’ve loved being a PR guy since I first interned in the field.

The best young professionals understand that experience can be gained from closely watching co-workers, carefully noting their accomplishments, and learning from their challenges.

5. Unafraid of learning more (later in their careers) 

Learning is endless and that’s so true when it comes to the ever-evolving PR field. There’s so much to gain in every interaction with a colleague or a client, and in every first-hand experience—from a methodical, well laid out plan to a crisis situation. The best PR pros know to embrace all that is happening around them and best leverage that data to improve as professionals.

6. News junkies 

PR people need to care about what is happening in the news in both their core sector and in the broader world. They need to be on top of news and trends, so that they can harness what they know to craft story ideas that best position their client, topic, etc., within the most timely, topical conversations in the media and on the street.

7. Thick-skinned 

PR people get shot-down often. It’s a common occurrence and there’s nothing wrong with that. Amid great editorial success, we get turned away pitching more than our fair share of story ideas, bylined articles, and profile pieces. While we enjoy much strategic and tactical success when working with clients, we also get shot-down presenting ideas for new programs or programmatic approaches.

It’s part of the business, and you need to roll with the circumstance. Critique and criticism are common, and it is something that needs to be embraced and learned from to survive happily at any PR firm.

http://www.prdaily.com/Main/Articles/14347.aspx

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think

Stephanie Chandler, Contributor

Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with social media, and the benefits aren’t always as obvious as we would like.

If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort, following are some reasons why it may be working better than you realize.

1. Brand Recognition – One of the most powerful ways to use social media is as a brand-building tool. With social media, you get to decide how you want to position your company and what you want people to know about what you do. With consistent effort and great content, you can build a reputation for your brand around your company’s values, benefits, and advantages.

2. Community – There is nothing like social media when it comes to cultivating a community. When your followers become part of your community, you gain instant access to them. That means you can find out what challenges they are facing and what they like and don’t like about your offerings. You can engage in ongoing dialog that can be more valuable than any kind of paid market research.

3. Repeat Exposure – There is an old marketing adage that says it takes six to eight exposures to a product before a customer decides to buy. A clear benefit of social media is repeat exposure with your network. You have the opportunity to remind them over and over again about what you have to offer, which can shorten your sales cycles dramatically.

4. Authority – For coaches, consultants, authors, speakers, and other service-based businesses, social media can be very powerful in helping you establish authority in your field—making you the go-to resource for your target audience to seek out for help. Share great content, answer questions, and serve your audience, and you will inevitably build loyal fans.

5. Influence – As your following increases, your influence grows. Having a substantial social media audience creates a snowball effect that can attract new customers, media interviews, joint venture partnerships, and all kinds of other opportunities. It’s a bit like when you see a crowd hovered around something. You can’t help but want to see what all the fuss is about, so a large audience will only attract more interest.

6. Website Traffic – Many people don’t realize that social media can be a leading traffic generator. When you share blog posts, videos and other content from your website, you give your audience a reason to click through and visit your site. Once there, you have the opportunity to inspire those visitors to take action by inviting them to sign up for your mailing list, make a purchase, or call to schedule a free consultation. Install traffic monitoring service, such as Google Analytics, and if you are committed to your social media efforts, you will clearly see that social media brings traffic. Also, make sure that your visitors receive a clear call to action when they visit your site so that you can convert that extra traffic into business opportunities.

7. Ahead of the Curve – Whether you realize it or not, your prospects and clients are checking to see if you are engaging in social media. I always find it a bit odd when I’m investigating a potential service provider online and I can’t locate a social media presence or worse, I find Facebook pages that haven’t been updated in months, empty Twitter feeds, and a clear lack of interest in engaging. Social media isn’t a fad and it’s not going away. Even if it’s not your top priority, if you stay current with activity, your prospects will notice.

8. Mindshare with Lurkers – There may be days when you wonder if anyone is paying attention to your social media networks. But if your efforts are consistent, I guarantee that more people are paying attention than you realize. Give it time and you’ll start to understand what’s happening behind the anonymity of the internet. You will eventually hear from people who say, “I’ve been following you on Twitter for ages. I love your posts!”

9. Competitive Advantage – The reality is that most of your competitors aren’t likely doing a very good job with social media (most companies aren’t), which gives you the chance to stand out. Also consider the flip side. If you avoid social media, you leave a big opening that allows your competitors to capture your audience.

10. Big Wins – While many businesses large and small are trying to justify the cost and time investment for managing social media marketing, an important benefit often gets overlooked: Big Wins. For example, if someone from LinkedIn connects you with a significant government contract, then that would certainly qualify as a Big Win. If a major media outlet finds you on Twitter and interviews you for a national article, then that is also a Big Win—one that you can’t measure based on revenues directly generated.

Big Wins don’t happen often, but when they do, they make it all worthwhile. It’s easy to forget results like these six months down the road you’re trying to assess whether your social media efforts are paying off. But that one contract you landed could cover your social media marketing costs for years. And that major media interview could lead to subsequent interviews and a line item on your resume that impresses a corporate sponsor three years from now. Never forget to factor in the Big Wins in social media.

http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why-your-strategy-may-be-working-better-than-you-think/

Facebook unveils changes to news feed: What does it all mean?

By Samantha Hosenkamp | Posted: March 8, 2013

 

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On Thursday, Facebook CEO Mark Zuckerberg and team unveiled highly anticipated changes to the social network’s news feed that put greater emphasis on images and personalizing information.

“How we are sharing is changing,” Zuckerberg told an audience of reporters at the company’s Menlo Park, Calif. Headquarters. “The design of news feed needs to evolve.”

The grand unveiling, which we had predicted would put at least some emphasis on brands’ use of Facebook, focused mainly the individual user’s experience. Here’s how the changes will affect your Facebook experience, and how it might affect your business or brand’s presence on the social network.

Stories through images 

As is evident by the popularity of social sites such as Pinterest and Instagram, images are all the rage. Facebook’s new design takes this into consideration—in a big way.

“News feed has become primarily about content,” Zuckerberg said during the event. “Nearly 50 percent is visual content.”

Julie Zhou, director of design at Facebook, elaborated saying, “Outside of news feed, the rest of the content is just clutter [to users].”

Here’s how this will play out: Facebook users can expect much larger, richer images in the news feed. This includes profile pictures of people in their timeline (which will include a cover photo image) and the ability to add the person as a friend directly from the news feed.

Articles from news websites will be featured in a more visually appealing way. When someone shares an article, it will resemble the table of contents of a well-curated magazine. The logo of publishers will appear in the corner.

Additionally, Places—Facebook’s location feature that lets users “check in” on their mobile phones—will be given more distinction in the new design. As Zhou explained, “We’re giving places the prominence they deserve with a map that tells you where they [the places] are and information about the place that allows you to dive in.”

Third-party apps will also be affected by the upcoming changes. In the new design, apps that are image-driven will receive more prominence. For example, images pinned to Pinterest that are also shared on Facebook will be featured more readily.

Facebook plans to create even more of a community vibe through sharing. If a number of your friends are sharing the same video, for example, Facebook will highlight this video in your feed, allowing you to play it from the feed instantly. It will also showcase all of your friends who have shared the video. Hovering over friends’ profile images with one’s mouse will reveal their comments on the video.

Your news feed, your choice

Meanwhile, the news feed will be custom-tailored to you and your interests. You’ll see upcoming events in your news feed based on what friends are doing, and places that you’ve checked into in the past.

Zhou cited NPR as an example, saying that at the end of each day—if you’ve chosen to follow NPR—Facebook will package the most popular NPR articles on Facebook that day. As Zhou says, Facebook is trying to create, “A richer, simpler, more beautiful news feed that’s focused on the things you care about.”

Another big change to the news feed, according to Chris Struhar, tech lead at Facebook, is the addition of a “switcher” in the top right-hand corner of news feeds that will enable Facebook users to jump into different feeds. This “switcher” will feature the feeds you visit most often at the top of your list of feeds.

For example, if you’re a music-lover, you can click on your music feed where you’ll find updates from bands and artists you’ve “liked.” You’ll also find information on upcoming events as well as the events and posts your friends have shared about the artists in which you’re interested.

The “all friends” feed will show friends’ posts in chronological order and the “photos feed” will show all of the photos that your friends are posting.

Your “following feed”—are you listening, brand managers?—will show every post from pages and public figures you’ve “liked”. For example, if you follow a certain band or news outlet, you’ll see all its posts in your “following feed.” The posts will be featured in chronological order to “make sure that content publishers know that fans can see every post they make,” explained Struhar.

And for those of you who just want to see the pretty pictures, there will be a “photos feed” that will only feature images from you and your friends.

A more unified mobile/desktop experience

Facebook users can expect a more mobile-inspired Web design, meaning, that people who use Facebook’s mobile app will have an experience that’s more like that of using Facebook on a desktop or tablet, according to Chris Cox, vice president of product at Facebook.

It will be easier to navigate from page to page without having to repeatedly visit the home page, Cox explained. Additionally, on mobile, a news story “bubble” will make it possible to stay in your news feed without having to scroll off the page to look at a specific story.

The new design will feature a “tray” that lets users see who’s online and view messages from people in the side bar that was once difficult to view on mobile. This design will be consistent for developers and publishers and new users won’t have to relearn how to use Facebook on mobile.

So what does this mean for brands?

Facebook, quite intentionally it seems strayed from explaining—at least in any great detail—what brands can expect from Facebook’s new design. Nor did any members of the Facebook team mention Graph Search in any capacity.

But here are some things to consider:

• Articles: As mentioned, the new design will feature articles in a way that resembles a well-curated magazine. That means images accompanying articles will be more prominently displayed along with a description of the article. The publisher’s logo will be given more prominence as well.

• Places: When a friend checks into a business or store on Facebook, his or her other friends will see larger map pictures than before in their news feed as well as additional information about the place.

• Following feed: Brand posts will be featured in this feed, but the question is, will people switch over to check on organizations and celebrities when they’re reading updates from friends and family.

Forbes believes this new design will, “provide a richer palette for advertisers,” and that Facebook is providing more opportunities for companies to reach people in more “visually engaging” ways.

 

http://www.prdaily.com/Main/Articles/14005.aspx

 

 

 

 

 

 

 

 

 

 

 

 

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think

Stephanie Chandler, Contributor

Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers

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will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with social media, and the benefits aren’t always as obvious as we would like.

If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort, following are some reasons why it may be working better than you realize.

1. Brand Recognition – One of the most powerful ways to use social media is as a brand-building tool. With social media, you get to decide how you want to position your company and what you want people to know about what you do. With consistent effort and great content, you can build a reputation for your brand around your company’s values, benefits, and advantages.

2. Community – There is nothing like social media when it comes to cultivating a community. When your followers become part of your community, you gain instant access to them. That means you can find out what challenges they are facing and what they like and don’t like about your offerings. You can engage in ongoing dialog that can be more valuable than any kind of paid market research.

3. Repeat Exposure – There is an old marketing adage that says it takes six to eight exposures to a product before a customer decides to buy. A clear benefit of social media is repeat exposure with your network. You have the opportunity to remind them over and over again about what you have to offer, which can shorten your sales cycles dramatically.

4. Authority – For coaches, consultants, authors, speakers, and other service-based businesses, social media can be very powerful in helping you establish authority in your field—making you the go-to resource for your target audience to seek out for help. Share great content, answer questions, andserve your audience, and you will inevitably build loyal fans.

5. Influence – As your following increases, your influence grows. Having a substantial social media audience creates a snowball effect that can attract new customers, media interviews, joint venture partnerships, and all kinds of other opportunities. It’s a bit like when you see a crowd hovered around something. You can’t help but want to see what all the fuss is about, so a large audience will only attract more interest.

6. Website Traffic – Many people don’t realize that social media can be a leading traffic generator. When you share blog posts, videos and other content from your website, you give your audience a reason to click through and visit your site. Once there, you have the opportunity to inspire those visitors to take action by inviting them to sign up for your mailing list, make a purchase, or call to schedule a free consultation. Install traffic monitoring service, such asGoogle Analytics, and if you are committed to your social media efforts, you will clearly see that social media brings traffic. Also, make sure that your visitors receive a clear call to action when they visit your site so that you can convert that extra traffic into business opportunities.

7. Ahead of the Curve – Whether you realize it or not, your prospects and clients are checking to see if you are engaging in social media. I always find it a bit odd when I’m investigating a potential service provider online and I can’t locate a social media presence or worse, I find Facebook pages that haven’t been updated in months, empty Twitter feeds, and a clear lack of interest in engaging. Social media isn’t a fad and it’s not going away. Even if it’s not your top priority, if you stay current with activity, your prospects will notice.

8. Mindshare with Lurkers – There may be days when you wonder if anyone is paying attention to your social media networks. But if your efforts are consistent, I guarantee that more people are paying attention than you realize. Give it time and you’ll start to understand what’s happening behind the anonymity of the internet. You will eventually hear from people who say, “I’ve been following you on Twitter for ages. I love your posts!”

9. Competitive Advantage – The reality is that most of your competitors aren’t likely doing a very good job with social media (most companies aren’t), which gives you the chance to stand out. Also consider the flip side. If you avoid social media, you leave a big opening that allows your competitors to capture your audience.

10. Big Wins – While many businesses large and small are trying to justify the cost and time investment for managing social media marketing, an important benefit often gets overlooked: Big Wins. For example, if someone from LinkedIn connects you with a significant government contract, then that would certainly qualify as a Big Win. If a major media outlet finds you on Twitter and interviews you for a national article, then that is also a Big Win—one that you can’t measure based on revenues directly generated.

Big Wins don’t happen often, but when they do, they make it all worthwhile. It’s easy to forget results like these six months down the road you’re trying to assess whether your social media efforts are paying off. But that one contract you landed could cover your social media marketing costs for years. And that major media interview could lead to subsequent interviews and a line item on your resume that impresses a corporate sponsor three years from now. Never forget to factor in the Big Wins in social media.

http://onforb.es/12KGcVv

 

 

 

 

12 things to expect from a PR firm

By Beth Monaghan | Posted: January 25, 2013

snowman-expectations-vs-reality

How should I choose a PR firm?

Each time someone asks me this, dozens of answers flutter to the forefront of my mind, but I always choose two fairly tangible criteria: fit and experience.

On the surface, it can be easy for all agencies to sound similar, which makes fit and experience crucial. You need an agency that understands your audience and your market, and the reporters you need to reach. Fit is equally important. You’ll be working closely with the PR agency every single day (and many evenings), so you’ll need to be able to work well with the assigned account team.

However, fit and experience alone will not make your agency successful on your behalf. Here are some important qualities you should expect form an agency that is committed to your success. You need an agency that:

1. Owns the process. You want an agency that will never say, “Well, we sent you the guidelines for the Forbes contributed article three months ago and never heard back.” Your agency should be a professional nagger—they should never let you be the reason for a missed deadline.

2. Pushes back. You are hiring a PR firm for its expertise, so find one that provides firm recommendations. If your account team is constantly nodding their heads and yessing you, there is a problem. The success of your PR program requires a team leader who can adamantly say no in the face of tough scrutiny when something just won’t work.

3. Knows when to give in. There are times when other company goals, such as sales campaigns, take priority over PR (for example, when a sales team is under the gun to meet quarterly goals and needs to push out a direct email campaign in advance of the press release). Your PR firm should tell you the optimal plan for getting great media coverage, but should also accept it when PR is not at the top of the list.

4. Makes it happen. Only clients should have the luxury of asking big questions without offering solutions, such as, “How can we maximize our attendance at an upcoming trade show?” Good PR firms know that the right response is a list of viable options, not more questions.

5. Surprises you with unexpected and creative ideas. Your PR firm should march to the beat of the PR plan, but they should also bring you unexpected and creative ideas. This demonstrates that they are paying active attention. Only intellectually hungry people will tie the right pieces together to make you relevant in a way that matters to the press.

6. Owns mistakes. If your agency needs to be right all of the time, it’s a problem. You need an agency that abides by the rules of crisis PR (even when the crisis is a very small one): tell it all, truthfully, and tell it now. This takes confidence and humility, but it is the sign of a great communicator.

7. Hustles. Look for an agency that is pushing you, not the other way around.

8. Writes well. Content marketing has changed PR forever. Adequate press release writing skills are no longer enough. You need an agency that can sift through mountains of information, zero in on the interesting angle, and ghost author an article for your spokesperson. Ask for samples, and look at the agency’s blog.

9. Listens intently. PR people are renowned great talkers. We need to be. However, we need to know how to listen, too. You need a PR agency full of the kind of analytical and open minds that can scan the conversation for points of interest, drive the discussion toward them and relate them to your broader industry.

10. Empathizes. You need a PR agency team that can imagine what it’s like to be you. What pressures do you face internally, from your board, from competitors, others? Is PR central to your role or tangential? Coincidentally, this skill also makes PR people great at media relations—we must imagine what it’s like to be each reporter if we have a prayer of selling a story.

11. Navigates options and contingencies like an attorney. There are many decisions we must make along the winding route between the pitch and the placement. You need an agency that understands the media landscape—which outlets (and journalists) compete, which reporters require exclusives, which ones care about embargoes, and which angles will compel coverage.

Sifting through these and responding appropriately when an embargo is broken or an exclusive falls through tests the skills of the best PR professionals, so make sure you have a team that can bend gracefully when a critical relationship is at stake, and hold firm when your company goals require it.

12. Thick skin. PR people sit in the middle of two constituents whose goals are not always aligned: the media and our clients. Finding the common ground that creates successful outcomes for both requires an ability to handle discord well.

http://www.prdaily.com/Main/Articles/13658.aspx

12 things to expect from a PR firm

By Beth Monaghan | Posted: January 25, 2013
How should I choose a PR firm?

Each time someone asks me this, dozens of answers flutter to the forefront of my mind, but I always choose two fairly tangible criteria: fit and experience.

On the surface, it can be easy for all agencies to sound similar, which makes fit and experience crucial. You need an agency that understands your audience and your market, and the reporters you need to reach. Fit is equally important. You’ll be working closely with the PR agency every single day (and many evenings), so you’ll need to be able to work well with the assigned account team.

However, fit and experience alone will not make your agency successful on your behalf. Here are some important qualities you should expect form an agency that is committed to your success. You need an agency that:

1. Owns the process. You want an agency that will never say, “Well, we sent you the guidelines for the Forbes contributed article three months ago and never heard back.” Your agency should be a professional nagger—they should never let you be the reason for a missed deadline.

2. Pushes back. You are hiring a PR firm for its expertise, so find one that provides firm recommendations. If your account team is constantly nodding their heads and yessing you, there is a problem. The success of your PR program requires a team leader who can adamantly say no in the face of tough scrutiny when something just won’t work.

3. Knows when to give in. There are times when other company goals, such as sales campaigns, take priority over PR (for example, when a sales team is under the gun to meet quarterly goals and needs to push out a direct email campaign in advance of the press release). Your PR firm should tell you the optimal plan for getting great media coverage, but should also accept it when PR is not at the top of the list.

4. Makes it happen. Only clients should have the luxury of asking big questions without offering solutions, such as, “How can we maximize our attendance at an upcoming trade show?” Good PR firms know that the right response is a list of viable options, not more questions.

5. Surprises you with unexpected and creative ideas. Your PR firm should march to the beat of the PR plan, but they should also bring you unexpected and creative ideas. This demonstrates that they are paying active attention. Only intellectually hungry people will tie the right pieces together to make you relevant in a way that matters to the press.

6. Owns mistakes. If your agency needs to be right all of the time, it’s a problem. You need an agency that abides by the rules of crisis PR (even when the crisis is a very small one): tell it all, truthfully, and tell it now. This takes confidence and humility, but it is the sign of a great communicator.

7. Hustles. Look for an agency that is pushing you, not the other way around.

8. Writes well. Content marketing has changed PR forever. Adequate press release writing skills are no longer enough. You need an agency that can sift through mountains of information, zero in on the interesting angle, and ghost author an article for your spokesperson. Ask for samples, and look at the agency’s blog.

9. Listens intently. PR people are renowned great talkers. We need to be. However, we need to know how to listen, too. You need a PR agency full of the kind of analytical and open minds that can scan the conversation for points of interest, drive the discussion toward them and relate them to your broader industry.

10. Empathizes. You need a PR agency team that can imagine what it’s like to be you. What pressures do you face internally, from your board, from competitors, others? Is PR central to your role or tangential? Coincidentally, this skill also makes PR people great at media relations—we must imagine what it’s like to be each reporter if we have a prayer of selling a story.

11. Navigates options and contingencies like an attorney. There are many decisions we must make along the winding route between the pitch and the placement. You need an agency that understands the media landscape—which outlets (and journalists) compete, which reporters require exclusives, which ones care about embargoes, and which angles will compel coverage.

Sifting through these and responding appropriately when an embargo is broken or an exclusive falls through tests the skills of the best PR professionals, so make sure you have a team that can bend gracefully when a critical relationship is at stake, and hold firm when your company goals require it.

12. Thick skin. PR people sit in the middle of two constituents whose goals are not always aligned: the media and our clients. Finding the common ground that creates successful outcomes for both requires an ability to handle discord well.

Anything you would add?

Of course, success is a two-way street. Stay tuned for my next post on what clients should bring to the relationship for success.

http://www.prdaily.com/Main/Articles/13658.aspx#

10 happiest cities for PR and marketing pros

By Michael Sebastian | Posted: January 30, 2013

recent report named Dayton, Ohio, the home of the nation’s happiest workers.

What about the city that’s home to the happiest PR and marketing professionals?

That honor goes to Phoenix.

According to a study released today by The American Marketing Association (AMA) and staffing agency Aquent, the Arizona capital is home to the most satisfied people working in the marketing industry, which includes PR professionals. The authors of the study were unable to disclose the exact number of PR professionals surveyed.

“When it comes to a career in marketing, the location and the field you choose can have an immense impact on your future satisfaction and salary,” Ann Webster, president of Aquent, said in apress release.

For its annual survey, Arquent and the AMA asked 2,600 marketing professionals about their salaries and jobs. The respondents included people who identified themselves as working in public relations. Incidentally, people working in public relations were the most satisfied of all those surveyed.

The 10 cities with the most-satisfied workers in the industry are:

1. Phoenix
2. Indianapolis
3. Houston
4. St. Louis
5. Detroit
6. Charlotte, N.C.
7. Boston
8. San Jose, Calif.
9. Chicago
10. Austin, Texas

http://www.prdaily.com/Main/Articles/13695.aspx#

Journalists identify the worst PR jargon

By Gini Dietrich | Posted: January 17, 2013

wolf-cry-hipster-pocahontas

My colleagues and I used to write down the dumb corporate language we’d hear, putting the words and phrases on a six-foot whiteboard in the office kitchen.

In little time, terms such as “at the end of the day,” “with all due respect,” “frankly,” and “win win” became the top culprits.

In fact, we filled up that whiteboard and added big sheets of poster paper on either side to keep the game going.

MBAs and wannabe executives were often the ones uttering these mind-numbing words, but they’re not the only professionals who speak this language.

According to a report by twelve thirty eight, PR professionals are the worst at using buzzwords that have no real meaning. Each year, the firm surveys 500 journalists to find out which buzzwords, jargon, and terms PR pros use when working with them.

The survey taps British reporters and editors from media outlets such as the BBC, The Telegraph, the Financial Times, the Daily Mail, and more.

The results of the survey revealed what twelve thirty eight calls the “hipsterization” of PR terminology, exemplified by the rise of words such as “awesome” and “super excited.” I have a journalist friend who shares this feeling; she’s fed up with “amazing” (which, of course, makes me use it every other word when I email her).

Journalists in the U.K. also bemoaned the influx of American terminology, including “circle back” or “reach out.”

Twelve thirty eight compiled this list of the top 20 buzzwords identified in the survey. The words and phrases in parenthesis are an attempt to define the meaning.

1. Issues (problems)
2. Dynamic (likely not to be)
3. Paradigm (a “silk purse” word)
4. Elite (you wouldn’t normally get to attend)
5. Hotly anticipated (never heard of it)
6. End-user (customer)
7. Influencer (a person who probably doesn’t have influence)
8. Evangelist (a tendency to tweet with loads of hashtags)
9. Deliverables (tasks)
10. Icon/iconic (use before 01.01.01 or never)
11. Rocketed (made modest progress)
12. “An astonishing x per cent” (it rarely is astonishing)
13. Marquee event/marquee client (probably “very local”)
14. Going forward (in the future)
15. Ongoing (a bit behind schedule)
16. Optimized (changed by consultants then changed back)
17. Horizontal, vertical, etc. (two words in lieu of a strategy)
18. Phygital (easy to press or swipe, we guess)
19. SoLoMo (no idea)
20. Well-positioned (hopeful but a bit scared)

And one of my very favorites: I loathe it when a business is described as “providing solutions.” We see this time and again and it tells us nothing.

4 myths about PR agencies spreading across college campuses

By Ryan McShane | Posted: January 15, 2013

throne-of-lies
I’ve had many opportunities recently to work with members of the Public Relations Students Society of America nationwide as part of my industry service.

During mentor sessions, students often describe their job-hunting progress and feelings toward different areas of public relations. It is evident that many myths are still looming across campuses, and I’m here to teach from my experience.

MYTH: An agency is always the best career starter 

I have several arguments why most students should start their careers with an agency. Agencies help young professionals to discover their talents, broaden their knowledge, and develop relationships across the industry.

That said, several of my friends and colleagues have started their careers in-house and have achieved great success in doing so. Ultimately, agency public relations should be on your radar, but evaluate each job opportunity independently to find the right fit for you and your growth.

MYTH: Any agency will do 

Again, I’ll concede that having agency experience on your résumé will help you gain future employment. As an internship director, it’s comforting to find candidates with prior agency internships under their belts, because it shows these folks likely have experienced (and survived) the fast-paced environment that faced them.

Pace aside, many agencies do not observe ethics and best practices, and some of those flaws may follow you in the form of bad habits or a “what not to do” case study. Don’t be that case study.

MYTH: Agencies are short-term jobs 

This is a myth that I often hear when working with students and young professionals. It’s true that agency turnover is generally more volatile than in-house. Because of some of the things I mentioned above, agency practitioners often find opportunities to specialize in particular fields of interest.

However, many practitioners are cut out for a long-term career in agency public relations. Senior management often rewards this loyalty, as it sends a positive message to clients and the rest of the staff. A long-term agency path also enables you to maintain the fast-paced environment and diversified workload that many practitioners need to remain professionally hungry.

MYTH: Serving multiple clients will broaden my skills 

Benefits of working on multiple client accounts include learning different sectors and honing time management skills. Conversely, young professionals who are staffed across too many accounts are unable to completely immerse themselves into their clients’ businesses and needs.

In addition, working with too many clients will likely limit growth opportunities. Imagine being staffed across four to five clients. After monitoring for coverage, clipping placements, and building media lists, you’d likely need to repeat the same process for your next client to keep up with the workload.

Many agencies lose great young talent, because they limited their professional development. However, other agencies recognize the importance of challenging their staff on a daily basis—limiting their accounts plays a big part of that vision.

 

http://www.prdaily.com/Main/Articles/13568.aspx

 

6 PR and social media predictions for 2013

By Sandra Fathi | Posted: January 2, 2013

 

zoltar

Although 2012 was filled with exciting PR and social media developments, including London’s 2012 Olympic extravaganza, Prince Harry’s Las Vegas scandal, and a down-to-the-wire race for the U.S. presidency, the coming year is sure to see even further transformations of the media landscape.1. LinkedIn is the new Facebook. More brands will use LinkedIn to monitor conversations and connect with customers and influencers. New and enhanced features on the site, such as its “endorse” capability (which employs the one-click validation of a Facebook “like”) and new profileand company page designs are encouraging users to spend more time building their personal brands with LinkedIn’s tools. Companies, particularly in the B2B world, will increasingly recognize its marketing potential. Also, as adoption and activity on LinkedIn surge, journalists will spend more time using the platform for research, identifying sources and breaking stories.

2. Governments (and war) go social. The 2012 election generated record-breaking activity onTwitter, and more recently, the Israel Defense Force and Hamas military used the platform to communicate to international government officials and the public about the violent Israeli-Palestinian conflict. As citizens in the U.S. and around the world demand increased transparency from governments, officials at every level from local to national will turn increasingly to social media to stay connected with their constituents. Social media will see an increase of political conversations in 2013, driving its adoption as a news source for citizens, traditional media, and the government.

3. The reputable journalist is revived. The rise of blogging and social media has increased the volume of online news and the speed at which it’s available, often at the expense of responsible reporting. Misinformation and rumors can spread quickly and trigger considerable backlash, especially when a news organization compromises accuracy in the name of speed (as evidenced by CNN and Fox News’s memorable misreporting of the Supreme Court ruling on health care reform). The citizen journalist’s 15 minutes of fame are running out and information-overloaded consumers will demand a higher standard of reporting in 2013.

4. PR goes mobile. PR practitioners have learned to draft compelling email pitch subject lines and deliver a message in 140 characters. The next step will be crafting mobile-friendly content as millions of consumers (and journalists) reach for their phones as their primary news source. The Daily taught us that it’s not enough to format a publication with a mobile device in mind; rather, the key will be developing content that effectively reaches the right audience at the right time. Delivery is king—but brevity is still queen.

5. Pictures tell the story. The rise of infographics, photo sharing, and visual storytelling will push PR pros and their clients to deploy messages visually in order to compete in a crowded content market. All Things D reported that in August, smartphone users spent more time on Instagram than on Twitter for the first time since Instagram launched in 2010. This is indicative of a broader shift toward visual content in the digital space. As the old saying goes, “A picture is worth a thousand words”; more important, it might also be worth your customer’s attention.

6. PR wins the social media battle. The debate over which corporate discipline “owns” social media is practically as old as social media itself; PR, marketing, branding, advertising, and customer service (just to name a few) all have skin in the game. As more businesses recognize the opportunities (and threats) that social media present to their corporate reputation, and the demand from stakeholders for direct engagement, they are reaching out to PR agencies and practitioners for support. PR pros, who have long been responsible for managing the dialogue between an organization and the public, will emerge as trendsetters in the social space by providing valuable communications counsel and achieving results that directly impact clients’ bottom lines.

A field guide to social media zombies

By | Posted: November 1, 2012

As Zombie Preparedness Month draws to a close, it’s critical that we spotlight the brain-eaters lurking in our midst—the ones on social media.

The U.K.-based price comparison website Confused.com has bravely taken on this assignment, compiling various social media zombies into an infographic to make them easily identifiable.

For instance, there’s the “foodie zombie,” who you’ll find carefully snapping pictures of a plate of food, then cropping those images and applying the perfect Instagram filter so it earns as many “likes” as possible.

There’s also the check-in zombie, who, thankfully, is the easiest one to avoid, because he lets you know his exact location: “At Starbucks, ordering my usual blonde roast with braiiiiiiiins.”

Don’t get cornered by any of these monsters. Check out the full infographic:

social-media-zombies
By Carrie Peterson | Posted: October 24, 2012
Social media is the new public relations of the marketing industry. Newbies think it’s the “exciting” marketing discipline. It is a great field, but it’s more than tweeting around the clock.Saying you want to work in social media, so you can play on Facebook all day is like saying you want to work in PR because you like people. Good for you, but that’s just not what we do.

These are the requisite traits for success in social media. It’s not as easy as it looks. You must be:

1. Nimble

Social media is the fastest-changing industry ever. You have to religiously monitor the environment and adapt quickly to change.

2. Educated

You have to be committed to reading constantly about social media and measurement, and searching aggressively for the latest trends and best practices.

3. Dedicated

There is little to no off time in social media. It happens 24×7, so you have to be ready to respond at any time. If someone posts something negative on your Twitter stream and you don’t respond for 24 hours, good luck finding another job in social media.

4. Clever

Social media enthusiasts are quick and clever. You need to be, too, or you will come off looking like your grandma or, worse, like a corporate mouthpiece.

5. Strategic

Social media doesn’t exist in a universe by itself. It’s part of a larger, strategic marketing mix. You must see and understand the overall goals, strategies, and objectives before you can implement social media tactics.

6. Meticulously organized

You have to write, post, monitor, respond and measure for countless social media channels. You have to be organized, but not such a perfectionist that you can’t move quickly, and it’s so important to have great monitoring systems in place.

7. Playful 

Some of the most successful social media folks are funny, lighthearted and don’t takes themselves too seriously. Hello, “NOT COOL, COOKIE!”

8. Analytical

Yep, that’s right. We don’t just sit around and tweet all day. We have to measure our results just like anyone else. Having science and math skills is a big plus.

9. Well-rounded

Though it’s important to be an expert in this category, it’s not good to be too focused on one skill. To truly be a valuable contributor, you need to understand the big picture of marketing.

10. Social

Yeah, that’s right, I said it: You need to be social to work in social media. Get out from behind the computer and have a few face-to-face conversations. Enjoy the life that you’re posting about.

Do you have another trait that you’d add to this list?

 

http://www.prdaily.com/socialmedia/Articles/13002.aspx

10 (mostly) free social media tools you can’t live without

By Samantha Hosenkamp | Posted: October 12, 2012
free-stuff-good-home
Please excuse any typos. This is a live conference blog. Social media pros, you’re surrounded by tools. And no, I’m not talking about those Twitter trolls and aggressive Facebook commenters. New tools are created every day. How do you determine which are worth exploring?

Pete Codella, (@Codella on Twitter), VP of marketing and PR for Alexander’s, a Utah-based full-service traditional and digital marketing communications firm, has some suggestions.

He shared his top tools for social media success at our Social Media and Community Managers Summit in Chicago:

Monitor your brand

People are talking about your company. Are you listening?

SocialMention

  • Track and measure what people are saying about your company.
  • Monitor Twitter, Facebook, YouTube, Digg, Google and many more.

Google Alerts

  • Receive email alerts about your brand, topics of interest and more.

SEO

HubSpot’s Marketing Grader

  • Measure your marketing activities.
  • Find out how your website ranks.
  • Find out how competing websites rank.

Track your tweets

Topsy

  • Get realtime insights from Twitter conversations.
  • Search links, tweets, photos, videos, what’s trending and more.

Twello

  • No, not the Dutch province of Gelderland.
  • Find users in a specific locations based on their Twitter bios.

Facebook

Involver (paid plans available, too)

  • Add branded applications to your Facebook fan page.
  • Has additional paid and free apps for other channels.

ShortStack (paid plans available, too)

  • Design Facebook Apps and contests.

Pinterest

Pingraphy

  • Schedule pins on Pinterest.
  • Analyze metrics.
  • Upload pins in bulk.

PinPuff

  • Calculate the measure of your popularity on Pinterest and value of each pin.

Video

Grovo (paid plans available, too)

  • Online video training site that teaches you social media tricks and tips through quick videos.
  • A great way to strengthen your team’s understanding of social media.

http://www.prdaily.com/Main/Articles/12897.aspx

10 intriguing facts and figures about social media

By Kevin Allen | Posted: October 10, 2012

 

People suffering from Internet Use Disorder should shy away from Facebook.

According to an infographic from creative agency Arrae (featuring statistics form Socialnomics.com), the social network is the most addicting of all social platforms.

Twitter, meanwhile, continues to grab new customers.

This continued growth and stickiness of social media should give businesses reason to be optimistic, but it’s not all sunshine and lollipops for brands in this space. The infographic says only a third of people follow brands online. That’s about twice what it was in 2010, but there’s still room for growth.

Recently, a Twitter exec said that 88 percent of his platform’s users follow at least one brand.

Oh, and speaking of Twitter, most of its Twitter users are Democrats, reports the infographic. So … there’s that.

Here’s the full infographic:

 

10-wowing-social-media-statistics

http://www.prdaily.com/Main/Articles/12854.aspx

The fourth quarter of 2012 is nearly upon us, which means pundits, blogs, news sites, and more will soon ruminate on what it all meant.
Before the navel gazing begins, we can tell you that this is the year social media fully embraced the image.Meanwhile, Facebook also continued its social networking dominance (despite its nose dive on Wall Street).

And social media continues to benefit companies that use it as part an integrated marketing campaign.

All of that and more is represented in this snapshot of social media statistics from 2012 (curiously absent is mention of Pinterest):

We are all for new ways to use social media to promote your brand and it looks like T-Mobile hit the nail on the head with this one…

T-Mobile launches ‘Twitter race’ as part of rebranding effort

Last month, T-Mobile’s TV-ad spokeswoman ditched pink sundresses for a black-and-pink leather motorcycle suit, to wear while blasting down the highway on a roaring motorbike.

The TV spots are one component of a rebranding effort for the cellular carrier, one that aims to make the company’s service synonymous with blazing-fast mobile data speeds. In early May, T-Mobile launched another portion of that campaign, prompting some of Twitter’s most influential users to race for a free phone.

“We were really looking at transforming a brand,” says Peter DeLuca, senior vice president of brand, advertising, and communications for the company. “We were going to change the impression of what you thought about the brand.”

The brand’s Twitter race certainly had an impact, with about 24,000 tweets over a 15-day period containing the company’s hashtag, #4GTweets.

Influences and influencers

T-Mobile isn’t the first brand to attempt something called a “tweet race.” In early 2011, Mercedes-Benz offered four teams the opportunity to compete in an “Amazing Race”-style dash to Dallas for a free car and Super Bowl tickets. Tweeting was also a component of the competition. T-Mobile eliminated the road-race part of the challenge.

“We landed on Twitter, because we really wanted people’s social graph to decide the race here,’” says Andrew Vitellaro, senior manager of social media for T-Mobile.

In January, the company tested a Twitter race at the CES trade show, and by mid-April, it was preparing its full-on 4G race.

Teaming with social media agency Big Fuel, the company teamed with social-media-ranking firm Klout to contact thousands of Twitter users with high Klout scores.

“We cast a huge, wide net,” Vitellaro says.

About 2,500 high-influence tweeters—whose follower counts extended up into the millions and whose influence extended into some unexpected areas, such as relationship advice—agreed to reach out to their networks about the tweet race, he says.

And they’re off

In the last few days of April, T-Mobile sponsored several stories on Mashable and did some promotion via Thrillist for the race, but most of the interest was driven through Twitter, Vitellaro says. The company posted a tweet about the race in its Twitter feed, including a link to the contest rules and a short YouTube video showing off the hashtag. T-Mobile also paid to make it a promoted tweet.

The race kicked off May 1 and lasted until May 15, going through seven heats over that period. For Twitter users to participate, they had to sign up through a microsite. People who simply tweeted #4GTweets weren’t actually entering to participate in the race.

Using the monitoring tools Mass Relevance and Crimson Hexagon, Big Fuel monitored each entrant’s number of retweets to declare a winner for each heat. Whoever had the most retweets in a given heat got a free HTC One S phone. Tweeters were limited to one tweet during a three-hour heat.

T-Mobile offered users some suggested language for their tweets upon registration, but didn’t auto-tweet messages for them.

As the heats progressed, contestants got more and more acclimated to the competition, Vitellaro says. People who came in second or third one heat figured out ways to build up retweets the next time.

The winners of the seven heats competed for a grand prize of $4,000.

Checkered flag

T-Mobile racked up 91 million impressions with the race, DeLuca says. The brand’s name got 32,000 mentions, 395,000 people visited the microsite, and 3,340 people registered to compete in the race itself.

Over the 15 days, T-Mobile gained 3,100 new Twitter followers , he says.

Vitellaro says the company won 99 percent of the share of voice in the online discussion of the HTC One S; every carrier has its own version of that product. Likewise, the race helped the company’s Klout score shoot above every other mobile phone carrier’s, and it’s still holding strong a month later, he says.

By Matt Wilson | Posted: June 20, 2012

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Building BUZZ Since 1995