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79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day
By Allison Stadd on April 2, 2013 12:00 PM
Quick: what’s the first thing you do when you wake up?
Yawn? Hit the snooze button? Go to the bathroom? Brush your teeth?
If you’re like 80% of 18-44-year-olds, the answer is “check my smartphone.”
A new IDC Research report, conducted online with data from 7,446 Android and iPhone users ages 18 to 44 during a week in March, reveals some eye-opening mobile social media intel.
Facebook sponsored the report, so our sister site AllFacebook.com has the story from that angle, if you’re interested.
But here’s the lowdown from a less Facebook-specific perspective:
49% of the entire U.S. population uses a smartphone. By 2017, the percent of smartphone users is expected to reach 68%.
Four out of five smartphone users check their phones within the first 15 minutes of waking up. 80% of those say it’s the first thing they do in the morning.
79% of smartphone users have their phone on or near them for all but two hours of their waking day; 63% keep it with them for all but one hour. A full quarter of respondents couldn’t recall a single time of the day when their phone wasn’t in the same room as them.
Friday through Sunday, smartphone users spend 163 minutes communicating and using social media on their phones. Monday through Thursday, they spend 87 minutes.
So weekends are more social than ever, probably because social media is just that – social, connecting people in person and from afar online. And as Shea shared recently, another study showed that smartphone owners are considerably more social than their desktop counterparts.
The average number of social/communication apps that smartphone users have on their phones is 7.4.
The most common sentiment regarding smartphone is one of “connectedness,” far surpassing “overwhelmed,” “stressed out,” “burdened/anxious,” or “lonely.”
That connectedness engendered by smartphone use is followed closely by excitement, curiosity, and productivity.
Basically, smartphones have become pocketable personal computers rather than cell phones. And no matter the social networking you’re doing, chances are you’re doing it more deeply and often if you’re doing it on the go.
At the McRae Agency, we are always looking for innovative ways to create buzz for our clients. Our newest buzz-worthy scheme: “Can you guess the event?” social media contest for our client, Solatube International.
We eat, breathe and love Solatube International and their products, and we think you should too. But, we also don’t live under a rock, nor do we want to force information down your throats. Instead, we encourage you to do the following:
- Interact with Solatube International and become involved in the “Can you guess the event?” social media contest. (P.S. follow the link for more contest information).
- Check out Solatube International’s website.
Here is the most important factor of “Can you guess the event?” social media contest:
Daily hints will be sent out via our social media sites.
You never know what website will offer the best hint of the day, so be sure to follow us on all four pages and check back frequently!
Solatube’s Twitter: http://twitter.com/#!/Solatube
Solatube’s Facebook: http://www.facebook.com/pages/Solatube-International-Inc/54053847359
The McRae Agency’s Twitter: http://twitter.com/#!/PR_Buzz
The McRae Agency’s Facebook: http://www.facebook.com/pages/McRae-Agency/145765862154078
Good luck, fellow social media gurus!