PR Tip #29
Tip #29: Start a Charity Event or Cause
This is not as hard as you might think. You might start something under your own foundation or just start an event that benefits something pre-existing in your community. If you are passionate about women’s causes, organize a clothing and accessories drive at your home and invite everyone you know (even if they are not female, they likely have some females around them). It will not be hard to identify a beneficiary-most cities have a Salvation Army (http://www.salvationarmyusa.org) or another organization that serves women and helps them get back on their feet.
You can certainly invite the local media and take photos for your community paper. Don’t forget to shoot some video with your camera for YouTube (and other places to post video) and your site. Link to your Facebook page and Tweet them out. Upload photos on Facebook, your site and other social media networks.