economy -The McRae Agency

As the econony continues to affect our beloved local businesses, the PR industry is starting to get a lot more recognition and street cred. That’s some good news for you and me!

As I open my daily newsletters folder in my Outlook, it’s interesting to glance at all the headlines talking about which companies are closing and which ones are trying out new strategies to stay afloat.  And if you haven’t noticed, the companies that are cutting through the clutter are ones that are using an experienced PR agency (like ours) to develop and execute social media initiatives into their marketing strategies.

With credit to, I wanted to share the top 5 reasons PR matters in a recession:

  1. Added value: Public relations provides a huge ROI, that isn’t necessarily measured in numbers. It’s quality of relationships over quantity of sales.
  2. Credibility and trust: People trust other people, more than they trust advertisements. We are all humans and we like to be marketed to as such. And social media is the ultimate venue to get others to become your brand’s cheerleaders.
  3. Media relations: PR pros know how journalists function and will do everything in their capability to make sure the news media gets your best message out to keep your business in the public eye.
  4. Aggression: Even in a downward economy when everything else is slowing down, that means it’s the best time for your brand to be aggressive. A solid public relations strategy will position you for growth — slowly during the hard times, only to speed up when things get better.
  5. Be strong: The great thing about public relations is that there is the opportunity to say exactly what you want to say, how you want to say it. The strength of your message is often better conveyed via blogs, websites, press releases, ‘notes’ and features.

Now, some of these new social media tactics may still be new to some companies, making them feel hesitant whether it’s the right solution for their financial woes. But, I’ve discovered a wonderful video that explains “Social Media in Plain English.”



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