blogging -The McRae Agency
A blog is the perfect outlet for any topic and for any reason. Reading blogs can be fun and so can writing them! You have a story that everybody wants to hear, but how do you get people to your blog? The perfect blog post is about more than just great content. Follow this simple how-to guide for writing the perfect blog post for any experienced writer.
Begin your writing process by creating bullet points and deciding what your main points will be. What do you want your audience to know? You can then add details to each one.
Google and research relevant information on each point, keeping tabs open for easy referencing. Always make sure to give credit if borrowing information from others!
Then, take all your bullets, combine them with your research and begin to write out your rough draft.
Add non-word items to your blog like pictures, relevant quotes, links, etc.
Leave the blog with a question to keep your audience thinking. For example, what else do you think you could do to write a perfect blog?
Choose a featured photo that will catch the reader’s attention and is related to the blog.
Optimize the blog for SEO. There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description.
Title Tag- The title is your headline for the blog post and your first chance to grab the audience’s attention. Make sure your “title tag” has your keywords in the first 60 characters. Mention your keywords throughout your body and in the headers naturally with important information, but don’t go overboard.
Url- you will have to opportunity to personalize your url, make it count by incorporating 1-2 keywords.
Meta Description – this is what gives search engines and audiences a glimpse into your blog before clicking. Make sure your keywords are there as well as a short summary of what is in your blog. Bring your audience in with this.
Last, observe your analytics on previous blog posts. Check to see when your users are most active and publish your posts in this time frame.
- Pro Tip! – Always make sure to link to your social media accounts.