Sunny Delight Chooses The McRae Agency to Head National “Swim to Success Program”
By: Services Adminstrator
(Phoenix Oct. 3, 2007): Sunny Delight Beverages Co. (SunnyD) has chosen The McRae Agency to head its public and media relations campaign for a national “Swim to Success Program” – designed to support often-overlooked recreation centers across the country.
SunnyD provided donations and recreational equipment as part of this new swim program, and challenged kids at various recreation centers – and their respective neighborhoods – to think outside the “bottle” and come up with creative ways to collect as many SunnyD UPC labels as they could. SunnyD awarded the center in each city with the most labels with $1,000; the national winner received a grand prize of $10,000.
The McRae Agency has previous experience working with SunnyD. The company selected The McRae Agency to help launch its newest product, FruitSimple, a 100-percent pure and natural fruit smoothie. SunnyD is testingFruitSimple in Arizona, and the success of this statewide campaign led to the opportunity to work with SunnyD on a national level.
“The McRae Agency’s proven success and dedication to the FruitSimple launch convinced SunnyD to award the ‘Swim to Success Program’ contract to this team,” said Ed Klene, the assistant brand manager of SunnyD. “Their passion, hard work and can-do attitudes make them a perfect fit for this account.”
Established in 1995, The McRae Agency is a full-service public relations firm with offices in San Diego and Phoenix. Some of the firm’s other clients include Google, Henry’s Farmers Market, Solatube International Inc., Sunny Delight/Fruit Simple, Gafcon, Marine Group Boat Works, San Diego Harbor Excursion, Complexions Rx, SharePoint360 and Bilbro Construction.