Public Relations

Lunch is on us

For when you want a quick, but healthy lunch: MAD Greens MAD Greens is the perfect lunch choice. Between the fun menu item names (come on, aren’t you curious as to what the Edgar Allan Poe salad is all about?) and their quick service, it’s hard to beat this place. MAD Greens saw the lack […]


The Secret Life of a PR Intern

By: Ashton Meisner For a college student, an internship can sound intimidating, time-consuming and basically like giving away free labor. While that might sound scary, being an intern can be really helpful to network in your preferred field, learn important tricks of the trade and get in the direction that is best for your career. […]


Our Interns Hard at Work


Get Your Press Releases Read and Shared

8 tips for getting your press releases read and shared By Russell Working Editor’s note: This story is taken from Ragan Communications’ new distance-learning portalRaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.  The press release is dead—or so we keep hearing. But somebody […]


A Sneak Peek Into 2014 PR And Social Media Trends

5 PR and social media trends for 2014 By Jessica Lawlor | Posted: November 26, 2013   Want a glimpse into the future of what’s hot in PR, marketing, and social media for 2014? I’ll let you in on a little secret: The future is already here, and brands must get on board now. In the past […]


What To Except From Marketing In 2014

20 captivating marketing statistics that will drive 2014 By Kevin Allen | Posted: November 12, 2013 Because 2013 is winding down, we can start to look forward to the trends that will drive 2014. Kudos to WebDAM for leading the look-aheads with its new infographic that looks toward next year. Here are a few prognosticative highlights: 78 percent of CMOs think […]


BEWARE: Things You Should Never Share on Social Media

10 things you should never share on social media By Kevin Magee | Posted: November 12, 2013 Social media is all about transparency. It’s about sharing and being your authentic self. Uh-huh.Well, there are some things you should probably keep to yourself. Here are 10 of them: 1. Your phone number. There are creepy, disturbed people […]


Not a bad way to start a Friday…Starbucks and a webinar with Guy Kawasaki!  


Shine on LinkedIn

4 secrets to standing out on LinkedIn By Samantha Collier | November 5, 2013 What separates the great LinkedIn profiles from the average ones is how people use all of the various features on LinkedIn. Of course, it’s also important to have a fully optimized profile. But it’s not good enough to just fill out […]


Meet our Interns!

Meet our interns Natalie and Ashley! They’re always working hard in the office! 


Quick Tips on How to Write a News Release

#68 Write brief tip sheets related to your expertise and use them in your email blasts, your blog, Tweets, etc. You can have them available as free PDF downloads on your site or, if you have a book to sell, give one away as bonus with purchase or as an incentive for signing up for […]


Happy National Coffee Day!

Coffee Drinking Statistics Statistic Verification Source: Live Sciene, Coffee 4 Dummies, Coffee Research Date Verified: 5.6.2013 Coffee is a brewed beverage with a strong flavor prepared from the roasted seeds of the coffea plant. The beans are found in coffee “cherries”, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, […]


2013 Annual Phoenician Awards Debuts October 2nd!

Introducing the 2013 Annual Phoenician Awards debuting on October 2nd at the Arizona Historical Society Museum. This magical event will benefit the Banner Health Foundation/ Cardon Children’s Medical Center. Don’t miss your chance to be a part of this amazing event! Check out more info on our blog!  http://bit.ly/14gjXWo  


We will never forget the lives we lost on 09/11/2001


Surviving An Advertising Or Public Relations Internship

How to Survive an Advertising or Public Relations Internship by Kelsey on June 18, 2013 in Advertising  You hear your professors and peers say over and over again how important it is in the marketing, advertising, public relations and communications industries to get internships while attending college. Internships not only put you ahead of your competition for the post-grad job […]


The Dos and Don’ts Of Press Releases

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The McRae Agency’s Jessica Pate featured in the July issue of Arizona Foothills Magazine for tweeting for Arizona nonprofits, Ivy Foundation and T.W. Lewis Foundation!


Facebook Finally Gets Hashtags

BY CHRISTINA WARREN JUN 12, 2013 Hashtags are coming to Facebook to help users better surface conversations.Support for the all-but-ubiquitous topic organization system was rumored in March and will roll out to a small percentage of users Wednesday. Facebook will roll out hashtags to more users in the coming weeks. The social network wants to make it easier for users to […]


Happy National Running Day!


The McRae Agency is now on Instagram! Check us out:


Don’t Make These Mistakes

5 huge mistakes PR interns should never make By Mickie Kennedy | Posted: May 6, 2013 An internship can be a great way to get your foot in the door in the PR industry, but if you don’t take the right approach, it can also be a sure-fire way to ruin your reputation and kill your career […]


Smartphones And Social Media Are Taking Over

79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day By Allison Stadd on April 2, 2013 12:00 PM Quick: what’s the first thing you do when you wake up? Yawn? Hit the snooze button? Go to the bathroom? Brush your teeth? If you’re like 80% of 18-44-year-olds, the answer is “check my smartphone.” A […]


Happy Earth Day!


Traits Of A Public Relations Professional

7 traits of a solid PR professional By Scott Signore | Posted: April 30, 2013   Having been around the block a few times, I have a good understanding of the traits of a successful PR professional. At a minimum, these are the traits we seek when filling key positions at our firm. In my […]


Did You Know?

Arizona is the 6th largest state in the nation!


10 Reasons Social Media Marketing Works

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think Stephanie Chandler, Contributor Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers will come in droves, and that the benefits and revenue generation will be huge. However, this is […]


Facebook Shares Changes To News Feed

Facebook unveils changes to news feed: What does it all mean? By Samantha Hosenkamp | Posted: March 8, 2013   On Thursday, Facebook CEO Mark Zuckerberg and team unveiled highly anticipated changes to the social network’s news feed that put greater emphasis on images and personalizing information. “How we are sharing is changing,” Zuckerberg told […]


Benefits Of Social Media Marketing

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think Stephanie Chandler, Contributor Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers will come in droves, and that the benefits and revenue generation will be huge. However, […]


In The Spirit Of Valentine’s Day

10 candy hearts with your favorite jargon By | Posted: February 15, 2013 Remember those candy hearts you handed out to your classmates on Valentine’s Day—the ones with playful sayings such as “Be Mine” and “Let’s Kiss”? It was an early lesson in flirting. Too bad the hearts were too saccharine to enjoy. Now that […]


What To Expect From A Public Relations Firm

12 things to expect from a PR firm By Beth Monaghan | Posted: January 25, 2013 How should I choose a PR firm? Each time someone asks me this, dozens of answers flutter to the forefront of my mind, but I always choose two fairly tangible criteria: fit and experience. On the surface, it can […]


What you can expect from any PR firm:

12 things to expect from a PR firm By Beth Monaghan | Posted: January 25, 2013 How should I choose a PR firm? Each time someone asks me this, dozens of answers flutter to the forefront of my mind, but I always choose two fairly tangible criteria: fit and experience. On the surface, it can be easy […]


Phoenix Makes the List at Number One

10 happiest cities for PR and marketing pros By Michael Sebastian | Posted: January 30, 2013 A recent report named Dayton, Ohio, the home of the nation’s happiest workers. What about the city that’s home to the happiest PR and marketing professionals? That honor goes to Phoenix. According to a study released today by The American Marketing Association (AMA) and staffing agency Aquent, […]


The Worst PR Jargon

Journalists identify the worst PR jargon By Gini Dietrich | Posted: January 17, 2013 My colleagues and I used to write down the dumb corporate language we’d hear, putting the words and phrases on a six-foot whiteboard in the office kitchen. In little time, terms such as “at the end of the day,” “with all […]


2013 Social Media Predictions

6 PR and social media predictions for 2013 By Sandra Fathi | Posted: January 2, 2013 Although 2012 was filled with exciting PR and social media developments, including London’s 2012 Olympic extravaganza, Prince Harry’s Las Vegas scandal, and a down-to-the-wire race for the U.S. presidency, the coming year is sure to see even further transformations of the media landscape. […]


Myths About PR Agencies

4 myths about PR agencies spreading across college campuses By Ryan McShane | Posted: January 15, 2013 I’ve had many opportunities recently to work with members of the Public Relations Students Society of America nationwide as part of my industry service. During mentor sessions, students often describe their job-hunting progress and feelings toward different areas […]


2013 Social Media Predictions

6 PR and social media predictions for 2013 By Sandra Fathi | Posted: January 2, 2013   Although 2012 was filled with exciting PR and social media developments, including London’s 2012 Olympic extravaganza, Prince Harry’s Las Vegas scandal, and a down-to-the-wire race for the U.S. presidency, the coming year is sure to see even further transformations of […]


Happy Halloween From The McRae Agency!

A field guide to social media zombies By | Posted: November 1, 2012 As Zombie Preparedness Month draws to a close, it’s critical that we spotlight the brain-eaters lurking in our midst—the ones on social media. The U.K.-based price comparison website Confused.com has bravely taken on this assignment, compiling various social media zombies into an infographic to make them […]


10 Must-Have Traits for Working in Social Media

By Carrie Peterson | Posted: October 24, 2012 Social media is the new public relations of the marketing industry. Newbies think it’s the “exciting” marketing discipline. It is a great field, but it’s more than tweeting around the clock.Saying you want to work in social media, so you can play on Facebook all day is like saying […]


Social Media Tools You Can’t Live Without

10 (mostly) free social media tools you can’t live without By Samantha Hosenkamp | Posted: October 12, 2012 Please excuse any typos. This is a live conference blog. Social media pros, you’re surrounded by tools. And no, I’m not talking about those Twitter trolls and aggressive Facebook commenters. New tools are created every day. How do you determine which are […]


Interesting Facts And Figures On Social Media

10 intriguing facts and figures about social media By Kevin Allen | Posted: October 10, 2012   People suffering from Internet Use Disorder should shy away from Facebook. According to an infographic from creative agency Arrae (featuring statistics form Socialnomics.com), the social network is the most addicting of all social platforms. Twitter, meanwhile, continues to grab new customers. This continued growth […]


7 Intriguing Facts About Social Media Marketing – PR Daily

By Michael Sebastian | Posted: September 24, 2012 The fourth quarter of 2012 is nearly upon us, which means pundits, blogs, news sites, and more will soon ruminate on what it all meant. Before the navel gazing begins, we can tell you that this is the year social media fully embraced the image.Meanwhile, Facebook also continued its social networking […]


Great Tips For Anyone In PR

7 deadly sins of PR By Joe Cohen | Posted: December 28, 2012 Last week, PR Daily hosted its PR Best Practices Conference at the Newseum in Washington, D.C. One of the presenters, MWW Senior Vice President Joe Cohen, shared with us his list of the public relations industry’s seven deadly sins:  1. Thinking like a journalist, […]


Great Stuff!

7 deadly sins of PR By Joe Cohen | Posted: September 17, 2012 Editor’s note: Last week, PR Daily hosted its PR Best Practices Conference at the Newseum in Washington, D.C. One of the presenters, MWW Senior Vice President Joe Cohen, shared with us his list of the public relations industry’s seven deadly sins:  1. Thinking like […]


Just Another Reason Why Everyone Should be on Social Media

According to The Weather Channel, Tropical Storm Isaac will make its landfall on the northern shore of the Gulf of Mexico sometime Tuesday. With Hurricane Katrina still fresh in the minds of many in that region, particularly residents of New Orleans, preparedness is the name of the game for big storms such as Isaac. That’s […]


To Twitter and Beyond!

We are all for new ways to use social media to promote your brand and it looks like T-Mobile hit the nail on the head with this one… T-Mobile launches ‘Twitter race’ as part of rebranding effort Last month, T-Mobile’s TV-ad spokeswoman ditched pink sundresses for a black-and-pink leather motorcycle suit, to wear while blasting […]


We are Key to Your Success!

Here is a look at an interesting post by Seth Godin who lists 39 ways to succeed. We agree with #9 the most!   You don’t need all of these, and some are mutually exclusive (while others are not). And most don’t work, don’t scale or can’t be arranged: Be very focused on your goal […]


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