PR Tip #25
By: Beth McRae
Tip # 25: Take an interesting photo
Take an interesting or unusual photo and submit it to the press, especially your community paper. Photos can be used a variety of ways: for publicity, your website, blog posts, and content for social media. In terms of submitting to the news media, go for the low-hanging fruit first: your local community paper. They nearly always accept submitted photos. They tend to run things like people receiving awards or recognition, charitable events, and people mentoring kids or volunteering in the community. Be sure to read your community paper religiously to determine what they run and then plan accordingly.