With millions of accounts on the app, creating engaging content is very important in order to stand out. Learn how to tell your company’s story through captivating photos, videos and captions. Follow these 9 ways to creating better social media posts. 1)Variety Most important of all, give your content variety. Don’t post the same type […]
“Team building activities”. Does this phrase make your team members roll their eyes and slip off to the nearest exit? From trust falls to naming your “unique” trait, employees have experienced all types of mundane team building activities. However, there are some team building activities that your team will actually enjoy. Gain a competitive advantage […]
1. Sit down, relax and soul search. Find a productive workspace, brew some coffee and start to think about what career path you want to take. Ask yourself questions about what you are looking for. If you’re in college, but still unsure of what career path you want to take, think about what classes […]
For when you want a quick, but healthy lunch: MAD Greens MAD Greens is the perfect lunch choice. Between the fun menu item names (come on, aren’t you curious as to what the Edgar Allan Poe salad is all about?) and their quick service, it’s hard to beat this place. MAD Greens saw the lack […]
By: Ashton Meisner For a college student, an internship can sound intimidating, time-consuming and basically like giving away free labor. While that might sound scary, being an intern can be really helpful to network in your preferred field, learn important tricks of the trade and get in the direction that is best for your career. […]
7 top tips for successful infographics By Matt Carrington Infographics are all around us. Although they have come under some scrutiny in recent years, done well they are an extremely useful way of presenting data in a cohesive way that allows you to easily compare and contrast key findings. With good creative work, they can […]
5 PR and social media trends for 2014 By Jessica Lawlor | Posted: November 26, 2013 Want a glimpse into the future of what’s hot in PR, marketing, and social media for 2014? I’ll let you in on a little secret: The future is already here, and brands must get on board now. In the past […]
20 captivating marketing statistics that will drive 2014 By Kevin Allen | Posted: November 12, 2013 Because 2013 is winding down, we can start to look forward to the trends that will drive 2014. Kudos to WebDAM for leading the look-aheads with its new infographic that looks toward next year. Here are a few prognosticative highlights: 78 percent of CMOs think […]
10 things you should never share on social media By Kevin Magee | Posted: November 12, 2013 Social media is all about transparency. It’s about sharing and being your authentic self. Uh-huh.Well, there are some things you should probably keep to yourself. Here are 10 of them: 1. Your phone number. There are creepy, disturbed people […]
Not a bad way to start a Friday…Starbucks and a webinar with Guy Kawasaki!
4 secrets to standing out on LinkedIn By Samantha Collier | November 5, 2013 What separates the great LinkedIn profiles from the average ones is how people use all of the various features on LinkedIn. Of course, it’s also important to have a fully optimized profile. But it’s not good enough to just fill out […]
Meet our interns Natalie and Ashley! They’re always working hard in the office!
#68 Write brief tip sheets related to your expertise and use them in your email blasts, your blog, Tweets, etc. You can have them available as free PDF downloads on your site or, if you have a book to sell, give one away as bonus with purchase or as an incentive for signing up for […]
Coffee Drinking Statistics Statistic Verification Source: Live Sciene, Coffee 4 Dummies, Coffee Research Date Verified: 5.6.2013 Coffee is a brewed beverage with a strong flavor prepared from the roasted seeds of the coffea plant. The beans are found in coffee “cherries”, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, […]
Introducing the 2013 Annual Phoenician Awards debuting on October 2nd at the Arizona Historical Society Museum. This magical event will benefit the Banner Health Foundation/ Cardon Children’s Medical Center. Don’t miss your chance to be a part of this amazing event! Check out more info on our blog! http://bit.ly/14gjXWo
We will never forget the lives we lost on 09/11/2001
How to Survive an Advertising or Public Relations Internship by Kelsey on June 18, 2013 in Advertising You hear your professors and peers say over and over again how important it is in the marketing, advertising, public relations and communications industries to get internships while attending college. Internships not only put you ahead of your competition for the post-grad job […]
The McRae Agency’s Jessica Pate featured in the July issue of Arizona Foothills Magazine for tweeting for Arizona nonprofits, Ivy Foundation and T.W. Lewis Foundation!
BY CHRISTINA WARREN JUN 12, 2013 Hashtags are coming to Facebook to help users better surface conversations.Support for the all-but-ubiquitous topic organization system was rumored in March and will roll out to a small percentage of users Wednesday. Facebook will roll out hashtags to more users in the coming weeks. The social network wants to make it easier for users to […]
The McRae Agency is now on Instagram! Check us out:
5 huge mistakes PR interns should never make By Mickie Kennedy | Posted: May 6, 2013 An internship can be a great way to get your foot in the door in the PR industry, but if you don’t take the right approach, it can also be a sure-fire way to ruin your reputation and kill your career […]
79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day By Allison Stadd on April 2, 2013 12:00 PM Quick: what’s the first thing you do when you wake up? Yawn? Hit the snooze button? Go to the bathroom? Brush your teeth? If you’re like 80% of 18-44-year-olds, the answer is “check my smartphone.” A […]
7 traits of a solid PR professional By Scott Signore | Posted: April 30, 2013 Having been around the block a few times, I have a good understanding of the traits of a successful PR professional. At a minimum, these are the traits we seek when filling key positions at our firm. In my […]
Arizona is the 6th largest state in the nation!
Facebook unveils changes to news feed: What does it all mean? By Samantha Hosenkamp | Posted: March 8, 2013 On Thursday, Facebook CEO Mark Zuckerberg and team unveiled highly anticipated changes to the social network’s news feed that put greater emphasis on images and personalizing information. “How we are sharing is changing,” Zuckerberg told […]
The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think Stephanie Chandler, Contributor Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers will come in droves, and that the benefits and revenue generation will be huge. However, […]
10 candy hearts with your favorite jargon By | Posted: February 15, 2013 Remember those candy hearts you handed out to your classmates on Valentine’s Day—the ones with playful sayings such as “Be Mine” and “Let’s Kiss”? It was an early lesson in flirting. Too bad the hearts were too saccharine to enjoy. Now that […]
12 things to expect from a PR firm By Beth Monaghan | Posted: January 25, 2013 How should I choose a PR firm? Each time someone asks me this, dozens of answers flutter to the forefront of my mind, but I always choose two fairly tangible criteria: fit and experience. On the surface, it can […]
Journalists identify the worst PR jargon By Gini Dietrich | Posted: January 17, 2013 My colleagues and I used to write down the dumb corporate language we’d hear, putting the words and phrases on a six-foot whiteboard in the office kitchen. In little time, terms such as “at the end of the day,” “with all […]
Journalists identify the worst PR jargon My colleagues and I used to write down the dumb corporate language we’d hear, putting the words and phrases on a six-foot whiteboard in the office kitchen. In little time, terms such as “at the end of the day,” “with all due respect,” “frankly,” and “win win” became the […]
4 myths about PR agencies spreading across college campuses By Ryan McShane | Posted: January 15, 2013 I’ve had many opportunities recently to work with members of the Public Relations Students Society of America nationwide as part of my industry service. During mentor sessions, students often describe their job-hunting progress and feelings toward different areas […]
6 PR and social media predictions for 2013 By Sandra Fathi | Posted: January 2, 2013 Although 2012 was filled with exciting PR and social media developments, including London’s 2012 Olympic extravaganza, Prince Harry’s Las Vegas scandal, and a down-to-the-wire race for the U.S. presidency, the coming year is sure to see even further transformations of […]
A field guide to social media zombies By | Posted: November 1, 2012 As Zombie Preparedness Month draws to a close, it’s critical that we spotlight the brain-eaters lurking in our midst—the ones on social media. The U.K.-based price comparison website Confused.com has bravely taken on this assignment, compiling various social media zombies into an infographic to make them […]
10 (mostly) free social media tools you can’t live without By Samantha Hosenkamp | Posted: October 12, 2012 Please excuse any typos. This is a live conference blog. Social media pros, you’re surrounded by tools. And no, I’m not talking about those Twitter trolls and aggressive Facebook commenters. New tools are created every day. How do you determine which are […]
October is National Bullying Prevention Month. Raise awareness like this news anchor did. [youtube=http://www.youtube.com/watch?v=rUOpqd0rQSo&feature=youtu.be]
10 intriguing facts and figures about social media By Kevin Allen | Posted: October 10, 2012 People suffering from Internet Use Disorder should shy away from Facebook. According to an infographic from creative agency Arrae (featuring statistics form Socialnomics.com), the social network is the most addicting of all social platforms. Twitter, meanwhile, continues to grab new customers. This continued growth […]
PR News Hotlist: 8 Tips to Boost Engagement on Facebook By Bill Miltenberg, PR News Whether a brand has 50,000 or 50 fans on their Facebook page, when that weekly “Weekly Facebook Page Update” e-mail lands in a PR pro’s or social media manager’s inbox, they want to see their engagement numbers consistently increase week over week. […]
7 Ways to Use Yelp to Improve Your Local Business By Brian Casel Published August 15, 2012 Are you wondering how to best use Yelp for your business? If you run a local business like a restaurant, Yelp should be an essential cornerstone of your online presence. Launched back in 2004, Yelp continues to be the go-to resource for […]
[youtube=http://www.youtube.com/watch?v=ldORkkyujhE] Catherine Ivy discusses what motivated her to create The Ben and Catherine Ivy Foundation and why it is so close to her heart on “The Morning Scramble,” on AZTV in Phoenix.
Today’s Arizona Republic article announces The Ben & Catherine Ivy Foundation making big advancements with funding for a five-year study. $10 million in grants to TGen will target brain cancer A local brain-cancer foundation’s $10 million in grants to TGen started with a question: Why do 2 percent of people with an aggressive type […]
Social media has become a part of our everyday lives and continues to grow with new outlets popping up all the time and attracting instant popularity such as Instagram and Pinterest. This article highlights some interesting facts about social media and may just fascinate you!