The McRae Agency’s in-house public relations, social media and marketing specialists work as a team on client projects, allowing for a constant influx of creative ideas through collective brainstorming. The streamlined, efficient account team structure allows for faster project turn-around due to the absence of time-consuming approval loops and other red-tape procedures. More of the client’s budget is put directly toward marketing initiatives, resulting in added value.
The McRae Agency is also able to offer a “team on demand” through strategic alliances with professionals, such as specialty free-lance writers, media training specialists, publicity and product photographers and award-winning graphic designers, who can contribute their skills on an as-needed basis for client projects. Working with subcontractors enables us to maintain practical, manageable overhead while allowing the luxury of choosing from the most top-notch professionals in each field.
PR Associate and Social Media Specialist
With a passion for social media, this desert native knows how important digital marketing is for brands in today’s world. Her tech savvy skills and strong background in communication have given her a strong advantage in the field of PR.
Outside of the office, Samantha loves traveling and looks forward to visiting Europe.