Make Your Instagram Audience Stop and Stare!
By: PR Buzz
With millions of accounts on the app, creating engaging content is very important in order to stand out. Learn how to tell your company’s story through captivating photos, videos and captions.
Follow these 9 ways to creating better social media posts.
Most important of all, give your content variety. Don’t post the same type of photo everyday. Whether you are posting a product or sharing information, always mix it up!
Canva makes it quick and easy to create branded images while maintaining consistent brand aesthetic. You can design anything on this site. Just choose a pre-designed Instagram template and customize the font and/or color to make it your own.
3) Photo Editors
Put your best photo forward with photo editing. Some photos are just a little too dark, soft or simply need a boost. Perfect your photos with better lighting, contrast, frames and filters. Using photo editors will help your page stand out.
4) Quotes & Tips
Share inspirational quotes and tips specific for your audience. There are an endless number of options, so you will never run out of ideas.
5) Linked Articles
Have you recently posted a blog to your website? Or, have you found an article interesting that your audience would enjoy? Share these articles to your Instagram bio or use the swipe up option on Instagram stories. This is a great way to bring your audience to your website.
Do you want to share information from a long article? Use an infographic! The goal is to use few words, bright colors, images or logos, in an organized graphic with various sized boxes, bubbles, charts, etc.,to creatively and visually share the information to your audience in a smaller space.
7) Color Schemes
Giving your social media page a 3-4 color scheme will bring a more cohesive look to the layout. When you choose to use filters for your photos, use the same one on all of your photos to keep the flow.
8)Engage the Audience
You can’t increase your engagement unless you actually engage your audience. Use tagged photos from your audience as content and tag them! Try hashtag campaigns, giveaways, and posts asking for a response.
9. Acknowledge important days
Whether it’s a holiday, or important day in your brand, share content geared towards that.