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NEWS RELEASE Phoenix, Jan. 23, 2007: Sunny Delight has chosen The McRae Agency for the launch of its new fruit smoothie product, FruitSimple. FruitSimple is a 100-percent pure fruit smoothie, which contains two full servings of fruit per eight ounces. Sunny Delight will launch FruitSimple in Phoenix and Tucson as a test market prior to its national launch in 2008. Sunny Delight (known as Sunny D) has been tantalizing taste buds since it was created in 1963. Since its beginning, the Florida-based company has gone through many owners but always found room to grow. In 1997, Sunny D expanded into Europe and now has its European headquarters in Spain. Now headquartered in both Cincinnati, Ohio, and Barcelona, Spain, Sunny Delight has grown into one of the most trusted names in the fruit juice industry. In addition to FruitSimple, Sunny Delight produces three other juice drinks: Sunny D Orange Blends; Sunny D Intense Sport and Sunny D Baja. The McRae Agency will provide public relations services for the FruitSimple launch throughout Arizona. The plan will include an exciting and vigorous campaign aimed at making FruitSimple a household name, much like Sunny D. It will also highlight the importance of fruit consumption, suggesting FruitSimple as an easy way for families to get their USDA-recommended five servings of fruit and vegetables per day.
Established in 1995, The McRae Agency is a full-service public relations firm with offices in San Diego and Phoenix. Some of the firm's other clients include Google, Henry's Farmers Market, Solatube International Inc., Sunny Delight/Fruit Simple, Gafcon, Marine Group Boat Works, San Diego Harbor Excursion, Complexions Rx, SharePoint360 and Bilbro Construction. |
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